Pinterest Becomes Top Traffic Driver for Women's Magazines

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Pinterest Policy Change on the Menu

Media Bistro – 2012-02-24

On today's Morning Media Menu (MP3 link), Social Times staff writer Devon Glenn explained how LinkedIn's new acquisition will change the social network. We talked about J.K. Rowling's first novel...

Pinterest: The New Facebook For Lifestyle Magazines

AdWeek – 2012-02-28

While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a...

What Pinterest Can Do That Facebook Can’t

Yahoo! News – 2012-02-29

Imagine walking into a 14-year old girl's bedroom — what would you see on the walls? Probably pictures torn from magazines, drawings, maybe inspirational quotes. Transform that visual collage into...

Advertising: Marketers Find a Friend in Pinterest

The New York Times – 2012-04-18

The Better Homes and Gardens site at Pinterest. The site’s focus on images makes it popular with many magazines.

The Pinterest Experiment

Publishers Weekly – 2012-04-27

The world of social media is an increasingly fickle place, and no social media site has gotten more recent hype or questions than Pinterest. Promising signs: it has grown from 3.3 million users in...

Pinterest Locked in Stalemate with Image Owners

The Atlantic Wire – 2012-05-30

Image-sharing site Pinterest has been in negotiations for months with photo service Getty. A breakthrough could dispel some of the copyright questions hanging over the hot startup — but one...

Rakuten putting Pinterest, Kobo to work in Japan

GigaOM – 2012-07-06

After acquiring and investing in e-books' Kobo and social sharing's Pinterest, Japanese e-commerce giant Rakuten rolls both out at home in the same week.

Twitter Cofounders Unveil Medium, A Publishing Platform That Feels Like Tumblr And Looks Like Pinterest

Fast Company – 2012-08-15

Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select...

NYT Launches Compendium, a Pinterest-Like Tool for the Paper's Content

Editor & Publisher – 2012-12-10

Many newspapers and magazines have already created accounts on Pinterest, and it’s not surprising they’re thinking about other ways to get readers to share their content. This...

12 Pinterest Tips from Magazine Pros

Media Bistro – 2012-12-15

We've compiled 12 tips for using Pinterest based on the collective expertise of two magazine brands that have enthusiastically adopted the platform: Real Simple and Glamour. Read the story on...

With 50 Million Users, Flipboard Opens Magazine Creation To The Masses To Take On Tumblr, Pinterest

Fast Company – 2013-03-27

Flipboard latest update democratizes content curation on the service, introduces search, and provides integration with Etsy. With 50 million users, Flipboard, the social news magazine available on...

5 Ways to Harness the Power of Pinterest

Folio Magazine – 2013-08-21

From pin lifespans to brand placements, how to supercharge your social strategy.

Esquire on How It's Using Pinterest's Enhanced Article Pin Feature

Folio Magazine – 2013-09-27


Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

Editor & Publisher – 2013-10-16

When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10%...

How Pinterest is killing it in referral traffic

Silicon Valley Business Journal – 2013-10-19

Pinterest has proved that it is a social media site to be reckoned with research showing that the virtual pinboard site drives three times as many referrals as the IPO-ready juggernaut Twitter. The...

Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Fast Company – 2013-10-30

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the...

Flipboard challenges Pinterest, expands into personal shopping catalogs

San Jose Mercury News – 2013-11-12

Personal magazine creator Flipboard is expanding into shopping catalogs just in time for the holiday shopping season.

Random House Partners with Pinterest Producing Online Bookstore Table

Publishing Perspectives – 2013-11-19

Random House has partnered with Pinterest to help users discover popular content. It pulls up a page that is a lot like browsing a table at a bookstore.

Random House picks Pinterest for extra coverage

Yahoo! News – 2013-11-19

Book publisher Random House is among the raft of websites making use of a new wave of Pinterest integration, as trending titles help readers pick their next piece of reading material. A Pinterest...

Startup Targets Pinterest Users With Native Mobile Ad Format

Advertising Age – 2014-05-29

A startup that provides and optimizes content for Pinterest is going to start competing with the scrapbooking site for ad dollars.Cincinnati-based Ahalogy provides marketers with Pinterest-ready...

Pinterest, a proven traffic driver, is now a customizable ad unit

Digiday – 2014-06-19

Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a...

Pinterest explains how it runs a souped-up version of Hadoop

GigaOM – 2014-07-24

The social scrapbook and visual discovery site, which processes about a petabyte of data daily, uses the Hadoop-as-a-service startup Qubole to handle Hadoop jobs and Puppet for its data processing...

Pinterest caves to the cool kid trend, launches messaging feature

GigaOM – 2014-08-07

At long last, a company has come to rescue of consumers everywhere and solved the terrible messaging app drought plaguing the planet! Er…wait. Oh Pinterest. It resisted the peer pressure for...

Pinterest treads on Facebook and Twitter territory by recruiting a media partnerships manager

GigaOM – 2014-08-12

Facebook and Twitter have a new rival in the media realm. For the first time, Pinterest is hiring a manager for news and entertainment partnerships. Pinterest treads on Facebook and Twitter...

Pinterest buddies up to the entertainment industry with new Vevo partnership

GigaOM – 2014-08-13

Pinterest is inching ever closer to the entertainment industry, this time by partnering with music video platform Vevo. Pinterest buddies up to the entertainment industry with new Vevo partnership...

Want to learn more about 'Gone Girl' character Amy Dunne? Here's her Pinterest board

The Christian Science Monitor – 2014-09-13

As promotion for the upcoming film adaptation of Gillian Flynn's novel, those behind the movie have created a Pinterest account for character Amy Dunne.

Here Come the Men of Pinterest

Advertising Age – 2014-09-17

Pinterest's first explosive growth was fueled by women, as suggested by early reports from women's magazines that their sites were suddenly getting more traffic from Pinterest than from Facebook.But...

Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Advertising Age – 2015-04-27

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that...

Why now is the time for brands to go all-in on Pinterest

Digiday – 2015-06-02

Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the...

Pearson: how Pinterest can work for publishers

The Bookseller – 2015-07-01

Pinterest is a visual discovery tool focused on the future, making it ideal for publishers, the company’s marketing manager Zoe Pearson told delegates at today's Bookseller Marketing and Publicity...

Marketing start-up Ahalogy pins its future on Pinterest

Los Angeles Times – 2015-11-28

Search for oat-based recipes on visual bookmarking site Pinterest, and it will bring up a screen of oatmeal porn. Images of gooey oats covered in strawberries, chocolate chips, drizzled with...

Pinterest says these 10 food and drink trends are going to be huge in 2016

Los Angeles Times – 2015-12-17

What's going to be so-hot-right-now in 2016? Pinterest has some ideas. The website and app looked to some of its most active pinners to spot the next big food and drink trends. Pinterest named and...

With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest

Digiday – 2016-03-25

Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose...

Pinterest Partners With Oracle to Measure Offline Sales

Advertising Age – 2016-06-07

Pinterest is partnering with Oracle Data Cloud to see how effective Promoted Pins are when its 100 million-plus users shop offline.The news of a partnership also comes with a new study in which...

Pinterest chief Ben Silbermann: ‘we’re not a social network’

The Guardian – 2016-06-12

The visual platform’s co-founder on avoiding snark, policing its content – and how it would like to make more pins buyableJudging by Ben Silbermann’s latest pins, the co-founder and chief...

BuzzFeed Poaches Pinterest Exec to Build Out Its Ad Analytics Capabilities

AdWeek – 2016-07-23

BuzzFeed wants to give advertisers more data about how their efforts perform and is willing to poach digital competitors to do it. The viral-minded publisher has hired Edwin Wong, Pinterest's...

Clique Media Group's CEO Outfits Her New Digs With Help From Pinterest

AdWeek – 2016-10-05

Clique Media Group’s powerful brands aim to speak to women across all generations: Who What Wear, a destination for young fashionistas that has even spawned its own clothing line at Target;...

Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

AdWeek – 2016-10-19

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and...

Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Advertising Age – 2016-10-19

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in...

3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites

AdWeek – 2016-10-22

UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved.  It all started Friday morning, when a slew of digital publishers and other...

Scripps Explores Pinterest's Snapchat Rival

Advertising Age – 2016-10-21

Pinterest plans to launch its Explore section with a fitting publisher, Scripps Networks Interactive -- the owner of Food Network, HGTV and Travel Channel, according to people familiar with the media...

The Economist ditches Pinterest and Tumblr, renews focus on LinkedIn

Digiday – 2016-11-07

In August, the Economist axed its Pinterest and Tumblr accounts. “We found it difficult to articulate what our raison d’etre for Pinterest was,” said Denise Law, community editor at the...

Here's What Pinterest's New Explore Section For Publishers Looks Like

Advertising Age – 2016-11-15

"Explore helps you discover fresh, trending new ideas and videos," said Jon Kaplan, Pinterest's head of global sales.Last month, AdAge first reported that Pinterest was building Explore and that it...

Pinpricks: Why Pinterest and publishers aren’t getting along

Digiday – 2017-04-21

“We’ve yet to find anyone over there who can actually talk to you about driving organic traffic." The post Pinpricks: Why Pinterest and publishers aren’t getting along appeared first on...

Brands Can Now Tap Pinterest’s Pin Collective via a Self-Serve Custom Platform

AdWeek – 2017-09-20

Pinterest's Pin Collective is now more accessible to advertisers of all sizes following the introduction of a new custom platform. Pinterest formed Pin Collective last October as a way to give brands...

After Facebook news-feed changes, publishers look hopefully to Pinterest

Digiday – 2018-03-12

Pinterest represented nearly 8 percent of publishers’ social traffic in the second half of 2017, nearly doubling year over year, according to Shareaholic. The post After Facebook news-feed changes,...

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