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Pinterest Becomes Top Traffic Driver for Women's Magazines

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Pinterest Becomes Top Traffic Driver for Women's Magazines

Yahoo! News – 2012-02-26

Pinterest hasn't just become a significant source of referral traffic for retailers; it's also becoming a top traffic driver for women's lifestyle, home decor and cooking magazines, some of which are seeing bigger referral numbers from the image-collecting service than from major portals like Facebook and Yahoo.
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News like: 'Pinterest Becomes Top Traffic Driver for Women's Magazines'

Pinterest Policy Change on the Menu

On today's Morning Media Menu (MP3 link), Social Times staff writer Devon Glenn explained how LinkedIn's new acquisition will change the social network. We talked about J.K. Rowling's first novel... | Media Bistro – 2012-02-24

Pinterest: The New Facebook For Lifestyle Magazines

While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a... | AdWeek – 2012-02-28

What Pinterest Can Do That Facebook Can’t

Imagine walking into a 14-year old girl's bedroom — what would you see on the walls? Probably pictures torn from magazines, drawings, maybe inspirational quotes. Transform that visual collage into... | Yahoo! News – 2012-02-29

Advertising: Marketers Find a Friend in Pinterest

The Better Homes and Gardens site at Pinterest. The site’s focus on images makes it popular with many magazines. | The New York Times – 2012-04-18

The Pinterest Experiment

The world of social media is an increasingly fickle place, and no social media site has gotten more recent hype or questions than Pinterest. Promising signs: it has grown from 3.3 million users in... | Publishers Weekly – 2012-04-27

Pinterest Locked in Stalemate with Image Owners

Image-sharing site Pinterest has been in negotiations for months with photo service Getty. A breakthrough could dispel some of the copyright questions hanging over the hot startup — but one... | The Atlantic Wire – 2012-05-30

Rakuten putting Pinterest, Kobo to work in Japan

After acquiring and investing in e-books' Kobo and social sharing's Pinterest, Japanese e-commerce giant Rakuten rolls both out at home in the same week. | GigaOM – 2012-07-06

Twitter Cofounders Unveil Medium, A Publishing Platform That Feels Like Tumblr And Looks Like Pinterest

Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select... | Fast Company – 2012-08-15

NYT Launches Compendium, a Pinterest-Like Tool for the Paper's Content

Many newspapers and magazines have already created accounts on Pinterest, and it’s not surprising they’re thinking about other ways to get readers to share their content. This... | Editor & Publisher – 2012-12-10

12 Pinterest Tips from Magazine Pros

We've compiled 12 tips for using Pinterest based on the collective expertise of two magazine brands that have enthusiastically adopted the platform: Real Simple and Glamour. Read the story on... | Media Bistro – 2012-12-15

With 50 Million Users, Flipboard Opens Magazine Creation To The Masses To Take On Tumblr, Pinterest

Flipboard latest update democratizes content curation on the service, introduces search, and provides integration with Etsy. With 50 million users, Flipboard, the social news magazine available on... | Fast Company – 2013-03-27

5 Ways to Harness the Power of Pinterest

From pin lifespans to brand placements, how to supercharge your social strategy. | Folio Magazine – 2013-08-21

Esquire on How It's Using Pinterest's Enhanced Article Pin Feature

    | Folio Magazine – 2013-09-27

Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10%... | Editor & Publisher – 2013-10-16

How Pinterest is killing it in referral traffic

Pinterest has proved that it is a social media site to be reckoned with research showing that the virtual pinboard site drives three times as many referrals as the IPO-ready juggernaut Twitter. The... | Silicon Valley Business Journal – 2013-10-19

Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the... | Fast Company – 2013-10-30

Flipboard challenges Pinterest, expands into personal shopping catalogs

Personal magazine creator Flipboard is expanding into shopping catalogs just in time for the holiday shopping season. | San Jose Mercury News – 2013-11-12

Random House Partners with Pinterest Producing Online Bookstore Table

Random House has partnered with Pinterest to help users discover popular content. It pulls up a page that is a lot like browsing a table at a bookstore. | Publishing Perspectives – 2013-11-19

Random House picks Pinterest for extra coverage

Book publisher Random House is among the raft of websites making use of a new wave of Pinterest integration, as trending titles help readers pick their next piece of reading material. A Pinterest... | Yahoo! News – 2013-11-19

Startup Targets Pinterest Users With Native Mobile Ad Format

A startup that provides and optimizes content for Pinterest is going to start competing with the scrapbooking site for ad dollars.Cincinnati-based Ahalogy provides marketers with Pinterest-ready... | Advertising Age – 2014-05-29

Pinterest, a proven traffic driver, is now a customizable ad unit

Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a... | Digiday – 2014-06-19

Pinterest explains how it runs a souped-up version of Hadoop

The social scrapbook and visual discovery site, which processes about a petabyte of data daily, uses the Hadoop-as-a-service startup Qubole to handle Hadoop jobs and Puppet for its data processing... | GigaOM – 2014-07-24

Pinterest caves to the cool kid trend, launches messaging feature

At long last, a company has come to rescue of consumers everywhere and solved the terrible messaging app drought plaguing the planet! Er…wait. Oh Pinterest. It resisted the peer pressure for... | GigaOM – 2014-08-07

Pinterest treads on Facebook and Twitter territory by recruiting a media partnerships manager

Facebook and Twitter have a new rival in the media realm. For the first time, Pinterest is hiring a manager for news and entertainment partnerships. Pinterest treads on Facebook and Twitter... | GigaOM – 2014-08-12

Pinterest buddies up to the entertainment industry with new Vevo partnership

Pinterest is inching ever closer to the entertainment industry, this time by partnering with music video platform Vevo. Pinterest buddies up to the entertainment industry with new Vevo partnership... | GigaOM – 2014-08-13

Want to learn more about 'Gone Girl' character Amy Dunne? Here's her Pinterest board

As promotion for the upcoming film adaptation of Gillian Flynn's novel, those behind the movie have created a Pinterest account for character Amy Dunne. | The Christian Science Monitor – 2014-09-13

Here Come the Men of Pinterest

Pinterest's first explosive growth was fueled by women, as suggested by early reports from women's magazines that their sites were suddenly getting more traffic from Pinterest than from Facebook.But... | Advertising Age – 2014-09-17

28 Publishing News items available.

 

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