Hearst Magazines boss: We’ve made giant strides toward becoming ‘the magazine company of the future’

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Why Hearst Boss Thinks Cannes Is the Perfect Place to Do Business

AdWeek – 2016-06-21

  brightcove.createExperiences(); CANNES, France—Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for...

How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

AdWeek – 2016-06-22

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array...

Digiday Live: How Hearst and Bloomberg are attacking programmatic

Digiday – 2016-06-30

Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and...

203 Publishing News in the directory.