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ComScore Study Confirms What We Already Knew: You\'re Wasting Money on Ads No One Sees

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ComScore Study Confirms What We Already Knew: You're Wasting Money on Ads No One Sees

Editor & Publisher – 2012-01-18

One of the not-so-secret realities of the display-ad world is that a decent chunk of online ads are never viewed by web visitors. They either appear below the dreaded fold, or a user scrolls past them before they load. It's one of the main rea ...
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News like: 'ComScore Study Confirms What We Already Knew: You\'re Wasting Money on Ads No One Sees'

Mail Online is the world's biggest newspaper site, according to comScore

The Daily Mail has overtaken The New York Times to become the world's biggest newspaper site, according to data from comScore. Buzzfeed reports that in December 2011 Mail Online reached 45.3 million... | Editors Weblog – 2012-01-27

comScore Partners with Buddy Media to Offer Social Media Analytics

Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate... | Folio Magazine – 2011-12-08

News Leadership 3.0 -- Use cases for digital media: comScore report shows why they matter

Audiences aren’t what they used to be, especially for the news business. Once upon a time, publishers and advertisers mostly cared about were audience demographics. That’s because most... | Online Journalism Review – 2011-10-12

ComScore Inc. To Measure Multiplatform Traffic

ComScore Inc. is expanding its measurement services with a new tool that will increase the ability to provide specific and targeted content to audiences. | Folio Magazine – 2011-04-27

Big Brother lifts Channel traffic by 32% in June, says comScore

Channel was the UK's fastest-growing website last month thanks to Big Brother, the latest comScore statistics show. By Jemima Kiss | Guardian – 2008-07-30

comScore Launches Smartphone Metrics Service

Digital analytics provider comScore has extended its media measurement services to the smartphone with the launch of Mobile Metrix 2.0. | Folio Magazine – 2012-05-09

comScore: Kindle Fire has highest readership rates for digital magazines, newspapers

Approximately one in 10 tablet owners read digital magazines and/or newspapers on their devices daily, according to a new report from comScore. | ZDNet – 2012-10-18

comScore validated Campaign Essentials™ (vCE) Has Strong Adoption Among Advertisers, Agencies and Publishers in Canada

Established Campaign Ratings Solution in Canada Currently Measures Approximately 12x as Many Impressions as Nearest Competitor TORONTO, Oct. 30, 2013 /CNW/ - comScore, Inc. (NASDAQ: SCOR), a lead... | CNW – 2013-10-30

Google Integrates comScore Into Its Ad-Tech in Bid for Brand Dollars

Google is bringing real time branding metrics into its ad technology via an integration with comScore, the company announced today.The integration will allow both publishers and advertisers to... | Advertising Age – 2014-02-11

(VIDEO) Video Ad Fraud Is Not As Bad As You Think: comScore's Chasin

Over the last year, video ad measurement firms have started reporting around 40% or 50% of video ad impressions may not really be viewed by consumers, instead invoked by fraudulent publishers looking... | The Huffington Post – 2014-06-11

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