ComScore Study Confirms What We Already Knew: You\\\'re Wasting Money on Ads No One Sees

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Mail Online is the world's biggest newspaper site, according to comScore

Editors Weblog – 2012-01-27

The Daily Mail has overtaken The New York Times to become the world's biggest newspaper site, according to data from comScore. Buzzfeed reports that in December 2011 Mail Online reached 45.3 million...

ComScore Study Confirms What We Already Knew: You're Wasting Money on Ads No One Sees

Editor & Publisher – 2012-01-18

One of the not-so-secret realities of the display-ad world is that a decent chunk of online ads are never viewed by web visitors. They either appear below the dreaded fold, or a user scrolls past...

comScore Partners with Buddy Media to Offer Social Media Analytics

Folio Magazine – 2011-12-08

Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate...

News Leadership 3.0 -- Use cases for digital media: comScore report shows why they matter

Online Journalism Review – 2011-10-12

Audiences aren’t what they used to be, especially for the news business. Once upon a time, publishers and advertisers mostly cared about were audience demographics. That’s because most...

ComScore Inc. To Measure Multiplatform Traffic

Folio Magazine – 2011-04-27

ComScore Inc. is expanding its measurement services with a new tool that will increase the ability to provide specific and targeted content to audiences.

Big Brother lifts Channel traffic by 32% in June, says comScore

Guardian – 2008-07-30

Channel was the UK's fastest-growing website last month thanks to Big Brother, the latest comScore statistics show. By Jemima Kiss

comScore Launches Smartphone Metrics Service

Folio Magazine – 2012-05-09

Digital analytics provider comScore has extended its media measurement services to the smartphone with the launch of Mobile Metrix 2.0.

comScore: Kindle Fire has highest readership rates for digital magazines, newspapers

ZDNet – 2012-10-18

Approximately one in 10 tablet owners read digital magazines and/or newspapers on their devices daily, according to a new report from comScore.

comScore validated Campaign Essentials™ (vCE) Has Strong Adoption Among Advertisers, Agencies and Publishers in Canada

CNW – 2013-10-30

Established Campaign Ratings Solution in Canada Currently Measures Approximately 12x as Many Impressions as Nearest Competitor TORONTO, Oct. 30, 2013 /CNW/ - comScore, Inc. (NASDAQ: SCOR), a lead...

Google Integrates comScore Into Its Ad-Tech in Bid for Brand Dollars

Advertising Age – 2014-02-11

Google is bringing real time branding metrics into its ad technology via an integration with comScore, the company announced today.The integration will allow both publishers and advertisers to...

(VIDEO) Video Ad Fraud Is Not As Bad As You Think: comScore's Chasin

The Huffington Post – 2014-06-11

Over the last year, video ad measurement firms have started reporting around 40% or 50% of video ad impressions may not really be viewed by consumers, instead invoked by fraudulent publishers looking...

(VIDEO) comScore Readies Measurement Tool for Connected TV's

The Huffington Post – 2015-05-21

Responding to a dramatic increase in video consumption on connected TV's, comScore is readying a measurement tool to tabulate views on the devices and will roll it out this year in the U.S., says...

(VIDEO) As Merger Closes, Rentrak & comScore Push 'New Model' For Media Measurement

The Huffington Post – 2016-02-03

PALM SPRINGS -- The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. According to...

ComScore Partners With Adobe to Receive New Digital Metrics

Advertising Age – 2016-03-22

ComScore will begin incorporating Adobe's census-based metrics across platforms and devices into its products to help advertisers and ad sellers better tailor their campaigns, the companies...

Snapchat Discover publishers could get comScore numbers

Digiday – 2016-04-01

Snapchat is working on getting publishers a connection with comScore to start measuring audiences, and give advertisers a better understanding of traffic. The addition of comScore numbers would let...

(VIDEO) Viewability Will Re-Price Premium Inventory Next Year: comScore's Trigg

The Huffington Post – 2016-06-04

LONDON -- When buyers can successfully identify which ad impressions are really viewable, how will ad pricing change? For one thing, publishers are going to work a lot harder, according to one...

Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Advertising Age – 2016-10-31

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple...

‘It can’t be optimized’: Agency buyers see comScore’s value diminishing

Digiday – 2016-11-28

It’s a tale as old as digital media that publishers don’t agree with comScore traffic metrics. Most of the times, comScore traffic is lower than publishers’ own internal metrics -- call it the...

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