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Advertising: A Magazine Bets That Readers Play Tag

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Advertising: A Magazine Bets That Readers Play Tag

The New York Times – 2011-08-23

Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue.
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News like: 'Advertising: A Magazine Bets That Readers Play Tag'

Google Returns To Print Advertising To Reassure Users About Its Privacy Policies

The worlds largest search engine is turning to print, the medium so many accuse it of destroying, for a new round of advertisements by M&C Saatchi worldwide. The ads are aimed at promoting... | Editor & Publisher – 2012-01-20

Tablet Advertising: Are Ads Run on iPad and Other Tablets More Effective?

Companies advertise for many reasons. To create or reinforce a favorable impression of their brand, for instance. But mainly they advertise to sell products. Associating advertising with sales is... | Editor & Publisher – 2012-01-19

Online Advertising Is Most-Pitched Media Product, But How Best to Sell It?

Many local media companies now rely on a single sales force to sell both traditional and print advertising—but that might be a shortsighted strategy, says a new report from Borrell Associates.... | Editor & Publisher – 2012-01-17

Consumer Mag Advertising Sputters in Second Half 2011

Early PIB gains in revenue and pages negated in the third and fourth quarters. | Folio Magazine – 2012-01-11

Mobile advertising matures with private ad exchanges

Rich media ad firm Medialets is launching Medialets Private Marketplace, a buying platform that lets advertisers directly plan, buy and execute on Medialets' collection of top publishers. The... | GigaOM – 2012-01-10

Free newspapers suffer from sharp advertising fall

Further to my posting on Friday, Weekly newspaper closures in 2011, which revealed that the overwhelming majority of axed titles were frees...The latest Advertising Association (AA) adspend figures -... | Guardian – 2011-12-19

Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. | The New York Times – 2011-11-08

Trends: Digital Advertising

A vast array of technologies and trends are transforming online marketing. Because it’s hard to wade through the changes, we’ve whittled them down to six that are significant. The death of the... | AdWeek – 2011-10-18

David Cameron holds child advertising summit

PM holds talks with 30 media and retail executives in drive to make industry rethink attitude towards selling goods to childrenMeasures to clamp down on the sexualisation of children are to be driven... | Guardian – 2011-10-12

Digital Advertising Logs Record-Breaking Quarter

Interactive advertising revenues totaled a record $14.9 billion in the first half of 2011, a 23.2 percent increase over last year. The growth rate is comparable to pre-recession levels, said Sherrill... | AdWeek – 2011-09-28

How publishers can overcome the abundance problem in mobile advertising

The mobile advertising market is booming. Total U.S. mobile ad spending is expected to rise from almost $800 million last year to $4 billion in 2015. This sounds great to publishers hoping to build... | Poynter. – 2011-09-27

Garden & Gun Boasts Largest Advertising Issue Ever

Garden & Gun has a long history, despite only launching in April 2007. | Folio Magazine – 2011-09-23

DoubleRecall turns paywalls into advertising dollars

Start-up DoubleRecall is turning paywalls into branding opportunities that give consumers access to premium content on websites and mobile apps if they type out a few words from a sponsor message.... | GigaOM – 2011-08-24

Paper goes from free to paid-for as advertising slumps

A largely free newspaper, the Bangor Mail, is being relaunched next week as a fully paid-for title.More than 80% of the paper's 8,500 audited distribution (ABC: July-Dec 2010) was given away free.... | Guardian – 2011-08-18

Top 5: Men's Mags Showed Advertising Mileage in First-Half 2011

This article first appears on FOLIO: sister site, minonline. | Folio Magazine – 2011-08-11

Flipboard partners with Condé Nast for its first paid advertising

PaidContent Condé Nast is working with the popular iPad reader app Flipboard to sell advertisements that will appear within New Yorker magazine articles viewed in the app. This marks the first paid... | Poynter. – 2011-07-26

In local community news space, advertising rules but it’s not the only revenue source

Advertising is the top source of revenue for local online news publishers but many are testing other sources in an effort to diversify their funding streams. Twenty-seven sites, or more than 60... | Online Journalism Review – 2011-07-26

Moving Beyond the Click to Define Success with Brand Advertising

Insight to how online publishers should navigate the digital advertising age. | Folio Magazine – 2011-07-12

Paper Round (14 Jun) - Which clients are advertising in the national press?

The tabloids offer free Ascot bets while travel companies compete to attract late holiday bookers. | Media Week – 2011-06-14

Paywalls Versus Advertising? Why Not Both?

Publishers debate the viability of paywalls at DPAC. | Folio Magazine – 2011-06-10

Controversy over council's advertising and advertorial deal with newspaper

An advertising deal between a local newspaper and a London council has run into a spot of bother. The decision by Lambeth council to award a contract to the independently-owned Southwark News has... | Guardian – 2011-06-06

AOL Outlines How New AOL Group Will Serve Publishers

In May, AOL launched the AOL Group, a b-to-b advertising division focused on serving publishers. | Folio Magazine – 2011-06-02

First Quarter Advertising Figures Now Available from NAA

Newspaper online ad revenues posted a third consecutive quarter of double-digit increases. | Editor & Publisher – 2011-06-02

Internet Advertising Hits Record $7.3 Billion in First Quarter

Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the... | Folio Magazine – 2011-05-26

Dangerous blend: how the lines between editorial and advertising are blurring

In our new weekly blog analysing media, tech and business models, Frédéric Filloux of Monday Note says that blurring the line between advertising and editorial is becoming a standard practice on... | Guardian – 2011-05-16

Google sets aside $500 mln for advertising probe by US authorities

May 11 (Reuters) - Google Inc said it has set aside $500 million to potentially settle U.S. Justice department's probe into the company's online advertising practices, signalling yet another row with... | Reuters – 2011-05-11

Hearst Partner With Pictela’s IAB Portrait Advertising

After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictela’s Interactive Advertising Bureau (IAB) Portrait technology a try. | Folio Magazine – 2011-05-11

Small Business Barometer Finds Sector Prefers Advertising in Newspapers

According to Capital One Bank's Small Business Barometer, 62 percent of respondents said they were investing in newspaper and other print ads. | Editor & Publisher – 2011-05-04

Advertising: Tales of Reading in Reintroducing a Color Device

Barnes & Noble’s advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. | The New York Times – 2011-04-25

USA Today tackles challenges of the Internet with advertising-friendly topics and device-specific content

USA Today's strategy to fight back against threats from the Internet includes expanding its coverage of advertising-friendly topics and designing content specifically for smartphones and tablets,... | Editors Weblog – 2011-03-24

ABC Board Changes Advertising Requirement for Digital Magazines

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and... | Folio Magazine – 2011-03-22

Not-for-profit newspaper aims to win council advertising contract

The coming restriction on council-run newspapers is having unexpected and, as far as traditional commercial press owners are concerned, somewhat unintended consequences.Yesterday, I wrote about an... | Guardian – 2011-02-17

Time Warner profits lifted by Harry Potter and advertising recovery

Warner Studios and HBO parent reports 26% increase in fourth-quarter profit to $769m, boosted by hit films such as Harry Potter and InceptionHarry Potter and an improvement in TV advertising helped... | Guardian – 2011-02-02

Launch of .jobs Web sites shakes up employment advertising industry

A massive network of employment Web sites - where any company can list job openings for free - launched this week over the protests of newspapers and online recruitment companies, who fear billions... | The Washington Post – 2011-01-21

News International papers show advertising recovery

News International's UK national newspapers have witnessed an upswing in their financial performance powered by an improved advertising market, according to financial figures today. | Media Week – 2011-01-17

Google and MySpace extend search and advertising deal

Google and MySpace have renewed and expanded their search and advertising agreement, despite uncertainty over the social networking site's future as part of News Corporation. | Media Week – 2010-12-17

Advertising: Hollywood’s Using Comic-Con as a Marketing Tool

Thursday was opening day of Comic-Con International, the annual convention for fans of comic books and related TV shows and movies. | New York Times – 2010-07-23

Advertising: ESPN to Integrate Magazine More Closely With TV Operations

As part of a closer integration of the magazine, its operations are moving to ESPN headquarters in Bristol, Conn. | New York Times – 2010-07-20

Newspaper publisher Gannett to partner with Yahoo on local advertising sales

MCLEAN, Va. - Gannett Co., the largest U.S. newspaper publisher, is partnering with Yahoo Inc. to sell local online advertising. It's a deal that could help Gannett boost revenue as its traditional... | Yahoo – 2010-07-16

Advertising: Hefner Moves to Make Playboy Private

Hugh Hefner offered to buy up the remaining third of the Playboy stock he does not already own for a sizable premium. | New York Times – 2010-07-13

Media advertising up in Asia Pacific

SYDNEY: Driven by strong economic performances and rapidly improving consumer confidence levels in the first quarter of 2010, media advertising activity across 12 Asia Pacific markets surged by 18... | Yahoo – 2010-07-11

'NYT' and 'WSJ' Launch Advertising Campaigns Touting New York Dominance

The battle between The New York Times and The Wall Street Journal is heating up today with a new marketing campaign launched by the Times. The advertising takes direct aim at the WSJ's audience... | Editor And Publisher – 2010-03-15

Print Magazine Advertising to Grow in 2010 Despite Popularity of Online

Consumer and trade businesses this year are projected to spend approximately $119.6 billion on online and digital advertising strategies while shelling out $111.5 billion to print projects, research... | Folio Mag – 2010-03-09

Editorial, Advertising Censorship a ‘Non-Issue’ for U.S. Magazines

A pair of U.K. groups are taking issue with consumer magazine content—both visual and written—on their side of the Atlantic. | Folio Mag – 2010-03-04

Advertising Revenue Declines at NYT Co. Moderate in Q4, Digital Swings Positive

The New York Times Co. reported its earnings per share as 44 cents in Q4, compared with 36 cents for the same period a year ago, beating Wall Street expectations. CEO Janet Robinson (left) said the... | Editor And Publisher – 2010-02-10

Advertising Revenue Turns Positive at 'The Wall Street Journal' in Q2

News Corp. announced Tuesday afternoon that operating results at Dow Jones increased due to strength at The Wall Street Journal during the company's fiscal second quarter ending Dec. 31, 2009. Print... | Editor And Publisher – 2010-02-02

Presteligence Enhances Adinfinitum Advertising Portal

Presteligence has enhanced the Adinfinitum advertising portal that allows advertisers to opt in to paperless statements via the Adinfinitum Web site. Presteligence creates a separate invoice PDF... | Editor And Publisher – 2010-01-26

Advertising in print is twice as effective as TV, says Microsoft

Print advertising is more than twice as effective as television advertising for large retailers, according to new data seen by The Times. | Times Online – 2009-12-28

Rupert Murdoch's Premium Content Flip Flop [Advertising]

It was barely 18 months ago that Rupert Murdoch told the world he would soon stop charging for access to the Wall Street Journal's website. Now he says free content should be abolished. Murdoch,... | Gawker – 2009-04-03

U.S. Online Advertising Revenue Grew in Q4 -- 'Sluggishly'

U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday. | Editor And Publisher – 2009-03-30

Advertising: Your Online Clicks Have Value, for Someone Who Has Something to Sell

Two new Internet companies, BlueKai and eXelate Media, are tracking who is interested in what through a cookie. | New York Times – 2009-03-26

Advertising slump leaves Britain's local newspapers in crisis

A group of 18 local newspapers in Warwickshire and Worcestershire is at risk of closure after the family-controlled parent company became the first significant newspaper group to descend into... | Times Online – 2009-03-11

Google pulling plug on radio advertising service

Google Inc. will stop selling ads on broadcast radio stations this spring, marking the Internet search leader's latest flop in off-line media. | International Herald Tribune – 2009-02-12

DMGT sees newspaper advertising tumble

Newspaper advertising collapsed in January at the Daily Mail and other titles owned by the tabloid's parent company, Daily Mail and General Trust. | Times Online – 2009-02-11

Ad spend to rise 50%, Advertising Association predicts

LONDON - Ad spend could increase by more than 50% in real terms between 2010 and 2020, buoyed by continued rise in online spend, the Advertising Association (AA) has forecast. | Media Week – 2009-02-11

Glam Media Acquires Advertising Targeting Firm

Online content network Glam Media recently acquired AdaptiveAds, a display ad targeting and optimization company. Financial terms were not disclosed. | Folio Mag – 2009-02-04

Times’ profit falls 48 percent, reflecting decline in advertising

Battered by a steep drop in newspaper advertising, The New York Times Co. reported fourth-quarter income of $27.6 million, down 47.8 percent from a year earlier. | International Herald Tribune – 2009-01-29

Advertising: Prominent Magazines Lose Weight, Shedding Nearly Half Their Ads

In terms of ad pages, it was an ugly month for Condé Nast magazines. | New York Times – 2009-01-05

Advertising: Next Year Is Looking Even Worse

The bankruptcy filing by the Tribune Company underscored that the brunt of the injuries being suffered by the media are in local markets, especially newspapers. | New York Times – 2008-12-09

Demand for financial news booms, but advertising doesn't

Rarely has business news been in such high demand. But the payoff to the media companies has been meager so far. | International Herald Tribune – 2008-11-24

Interactive Advertising Grew 11% in Q3

The Interactive Advertising Bureau (IAB) reported that in Q3 Internet advertising revenue increased 11% to $5.9 billion compared to the same quarter last year. The organization said that the... | Editor And Publisher – 2008-11-21

Argentine Daily Installs Protec Editorial, Advertising Systems

Madrid-based Protec will supply editorial and advertising systems to Argentina's La Gaceta de Tucuman, which is moving toward a convergent newsroom. | Editor And Publisher – 2008-11-20

B-to-B Publishers Seeing 2009 Advertising Contracts ‘Disappear’

RELATED POST: Yes, We’re at a Tipping Point—Now What? | Folio Mag – 2008-11-18

Crisis kills local papers after advertising plunges

Nearly 30 local newspapers are closing as the industry faces its biggest financial crisis for a generation. | Times Online – 2008-11-14

Tribune's VP Of Advertising To Leave For Magazine Job

The Tampa Tribune's vice president of advertising and sales will be leaving to become the publisher of Florida Trend, a magazine owned by Tribune competitor St. Petersburg Times. | The Tampa Tribune – 2008-11-11

Advertising Sales Decline at Martha Stewart Living

Martha Stewart Living Omnimedia posted a third-quarter loss Tuesday as advertising revenue in its publishing division fell 18 percent and ad results in the current quarter were down. | New York Times – 2008-10-29

Advertising: Newspapers’ Web Revenue Is Stalling

Newspapers, already facing a grim economic forecast, are digesting another piece of bad news. | New York Times – 2008-10-13

U.S. newspapers see growth in online advertising slow to a crawl

Despite adding blogs, video and other interactive features, newspaper Web sites are losing revenue because they are cutting ad rates. | International Herald Tribune – 2008-10-13

DM2 Events Presents the Digital Publishing & Advertising Conference II on October 27-28 in New York

DM2 Events, a leading organizer of conferences and exhibitions for the digital content and advertising community, will host its second Digital Publishing & Advertising Conference on October 27-28 at... | PR Newswire via Yahoo! Finance – 2008-10-08

Advertising: Google Deal With Yahoo Draws More Opposition

Resentment and fear of Google’s power is growing among some of the biggest players in the advertising industry. | New York Times – 2008-10-06

Mike Mall joins 'Business Journal' as advertising director

The Phoenix Business Journal has tapped a longtime newspaper industry insider to serve as its next advertising director. | BizJournals – 2008-09-15

Microsoft web browser that covers its tracks could hit Google’s advertising

Mousetrap weblog: Will Internet Explorer 8 cost Google dear? | Times Online – 2008-08-28

Advertising: Woman to Woman, Online

The rapid growth in advertising and traffic to Web sites aimed primarily at women has attracted the attention of major media companies. | New York Times – 2008-08-14

AOL Internet and advertising units to be split

The announcement underscores Time Warner's decision this year to focus on creating content rather than distributing it and would make it easier to sell or merge either division. | International Herald Tribune – 2008-08-07

Advertising: A Ruling May Pave the Way for Broader Use of DVR

A new court ruling in New York said that the so-called network DVR, which records programs on a faraway computer rather than on the device itself, does not violate copyright law. | New York Times – 2008-08-05

Lawmakers demand info on Web-advertising tracking practices

WASHINGTON, D.C. -- A congressional committee wants the nation's largest telecommunications and Internet companies to explain whether they target online advertising based on consumers' search... | The Pantagraph – 2008-08-04

Advertising: Leftover Ad Space? Exchanges Handle the Remnants

Because there are usually lower fees, buying off exchanges tends to be cheaper — though more labor-intensive — than buying through networks. | New York Times – 2008-07-28

US newspapers face more bad news as advertising revenue drops

U.S. regional and national newspaper publishers, already staggering with a drop in ad revenue more severe than the industry has seen since the Great Depression, say the second half of 2008 may be... | International Herald Tribune – 2008-07-25

Earnings: Hi-Media Sees Online Advertising Market Slowdown; Could It Spread?

Could the impending advertising recession actually spread to online? Though many in web ads and publishing confidently predict a continuing "big flood of money coming out of traditional media"... | CBS News – 2008-07-23

Advertising: Direct Mail Tries to Go Green. No, Really.

A group of direct-marketing companies, along with a handful of their corporate clients, are banding together to make an inherently unsustainable practice at least a little bit greener. | New York Times – 2008-07-23

Daily Mail advertising revenues plunge 5%

Daily Mail & General Trust (DMGT), the newspaper and information publisher, today reported total advertising revenue at its Associated Newspapers arm fell by 3 per cent in the third quarter as... | Times Online – 2008-07-23

Advertising: Reading Device Enlisted to Help French Papers

Through a project called Read & Go (yes, in English), a new device allows users to download the contents of the newspapers over France Télécom’s wireless network. | New York Times – 2008-07-21

Drop-Off in Advertising Lowers Gannett’s Profit by 36%

The vast majority of lost revenue in the quarter stemmed from a 14 percent decline in advertising revenue in the company’s publishing business. | New York Times – 2008-07-17

Google-Yahoo advertising deal should be blocked, says Microsoft

The search advertising deal between Google and Yahoo should be blocked, Microsoft has told a US congressional committee. By Jemima Kiss | Guardian – 2008-07-16

Advertising: Google and Yahoo Defend Ad Alliance at a Hearing

At a Congressional hearing, Google and Yahoo lawyers argued that their advertising partnership did not violate antitrust laws and would help to keep Yahoo competitive. | New York Times – 2008-07-16

Advertising in Europe Softens, and More Goes to the Internet

European advertising executives are worried that European marketers will slash ad budgets, as many of their counterparts have already done in America. | New York Times – 2008-07-14

Bellwether report: Advertising budgets hit by downturn

UK businesses are slashing their marketing and advertising budgets for the third quarter in a row in the sharpest downturn since the 2001 terrorist attacks. By Caitlin Fitzsimmons | Guardian – 2008-07-14

China Mass Media International Advertising files IPO for $150 million in ADRs

China Mass Media International Advertising Corp. filed an initial public offering Friday with the U.S. Securities and Exchange Commission to sell up to $150 million of American depositary shares.... | Market Watch – 2008-07-14

Advertising: Ad Spending Forecast Lowered Again

A leading forecaster of advertising spending has again cut his prediction for growth this year amid weakness in the U.S. economy and difficulties among media like newspapers and radio. | New York Times – 2008-07-09

US lawmakers to focus on privacy implications of online advertising practices

Executives from major Internet players — Microsoft Corp., Google Inc. and Facebook Inc. — are due for a grilling about online privacy in a Senate committee Wednesday, but the company likely to get... | International Herald Tribune – 2008-07-08

Advertising: Whichever Screen, People Are Watching

The time spent in front of the television screen and in front of the computer screen continues to increase, a report found. | New York Times – 2007-08-08

Economic woes hit advertising in North America and Western Europe

A leading media buyer will downgrade its 2008 advertising growth forecasts for Western Europe and North America today, wiping $600 million ($£301 million) from previous predictions as concerns over... | Times Online – 2008-06-30

Sam Zell Speaks His Mind About Advertising On CNBC

. . . around five minutes ago. INTERVIEWER: What about the ad market? SAM ZELL: What ad market?... | Business Week – 1970-01-01

News Leadership 3.0 -- Readability tools break digital advertising. How to adapt?

By Amy Gahran People generally dislike ads, and will avoid them if possible. This is a hard truth for the news business, especially for digital news publishers. “Readability” tools are getting... | Online Journalism Review – 2012-02-14

The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. | Folio Magazine – 2012-02-22

Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a... | Folio Magazine – 2012-02-23

Mad Women author Jane Maas on women in advertising

Former advertising executive Jane Maas, author of Mad Women, tells CBC Radio's Q that women still face challenges in the advertising industry despite considerable advances made since the '60s. | CBC – 2012-03-27

Advertising: Marketers Find a Friend in Pinterest

The Better Homes and Gardens site at Pinterest. The site’s focus on images makes it popular with many magazines. | The New York Times – 2012-04-18

Punch Media Wants to Redefine Tablet Advertising

There have been a few stabs at iPad-native newspapers and magazines, with limited success, but the just-released Punch is taking a different tack with its new app. It's more of a collection... | AdWeek – 2012-04-26

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