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3,044 Reasons Why CTR is the Wrong Metric for Media Buying and Selling

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3,044 Reasons Why CTR is the Wrong Metric for Media Buying and Selling

Folio Magazine – 2011-09-01

What skews CTR to be a poor metric of performance? Engagement.
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Mediaite and Mr. Media Training: All's Fair In Content-Providing and Aggregation

On Monday Mediaite posted the "10 Worst Media Disasters of 2010", just like every other blog shilling bubbly reminscence for a year-end traffic boost. Unlike the rest, Mediaite's left a nasty... | The New York Observer – 2010-12-23

Social media backlash has begun

One way and another, it's official: this is the age of no secrets, in personal life or in government, as WikiLeaks continues to prove. | The Sydney Morning Herald – 2010-12-17

Media M&A, Multiples to Rebound in 2011

Senior executives for both content- (traditional media and digital) and services- (marketing services, digital marketing and marketing technology) driven companies expect a significant surge in deals... | Folio Magazine – 2010-12-16

BBC to consult commercial media owners on strategy

The BBC has committed to consulting commercial media owners on its programming and investment plans as part of its new strategy published by the BBC Trust today. | Media Week – 2010-12-14

Media Decoder: Robin Givhan Leaving The Washington Post

Robin Givhan, the Pulitzer Prize winning writer who became one of The Washington Post's biggest stars of the last generation, is leaving the paper. | The New York Times – 2010-12-14

Thomson Reuters starts service for U.S. news media

NEW YORK (Reuters) - Thomson Reuters Corp has launched a news service for U.S. publishers and broadcasters in a bid to win business from the Associated Press and CNN. | Reuters – 2010-12-14

Hackers Disrupt Sites Run by Gawker Media

Web sites belonging to Gawker Media abruptly stopped publishing after hackers gained access to the servers. | The New York Times – 2010-12-13

Media Decoder: Book Tour as Warm-Up

Tim Pawlenty's book tour will visit places popular on a national presidential campaign. | The New York Times – 2010-12-13

Media Decoder: Newspaper Helps Nab Fugitives

About once a month, The Washington Examiner readers help the United States Marshals Service apprehend a fugitive. | The New York Times – 2010-12-13

The Media Equation: WikiLeaks Taps Power of the Press

With each successive release of information, WikiLeaks has become more strategic and has been rewarded with deeper, more extensive coverage of its revelations. | The New York Times – 2010-12-13

Time Out editor launches mag as antidote to 'throwaway media'

Time Out's international editor Marcus Webb is launching a premium-priced quarterly magazine that promises to be the opposite of fast-paced "throwaway" media. | Media Week – 2010-12-13

New CEO Takes Over Niche Media; Jason Binn Becomes Chairman

Jason Binn, founder and CEO of regional luxury lifestyle publisher Niche Media, transitions to the role of chairman of Niche Media Holdings while current COO Katherine Nicholls will take over as... | Folio Magazine – 2010-12-09

When Selling Content, How Pregnant Are You?

It was the crossroads of Mississippi State Highways 49 and 61 in Clarksdale where the renowned blues artist Robert Johnson allegedly sold his soul to the devil in return for his amazing talent. What... | Folio Magazine – 2010-12-06

Revisions Made in ‘Media Shield’ Bill

Two Democratic senators are drafting an amendment to the so-called news media shield bill to clarify that the bill’s protections extend only to traditional news-gathering activities. | New York Times – 2010-08-04

The Media Equation: Buzz Bissinger’s Full Conversion to Digital

After a savage televised rant against blogs two years ago, Buzz Bissinger today is a habitual Twitter user. | New York Times – 2010-08-03

Abu Dhabi Media Company To Publish First Arabic Edition Of National Geographic Magazine

02 August 2010 Abu Dhabi Media Company Abu Dhabi Media Company ( ADMC ADMC ) and National Geographic today announced a partnership to publish the first Arabic-language version of National Geographic... | Yahoo – 2010-08-02

Adams Media Announces Book Publishing Opportunity for Business Professionals

AVON, Mass.--(BUSINESS WIRE)--Adams Media, the publisher of the bestselling Kiss, Bow, or Shake Hands and the Knock 'em Dead job search series, has announced the details of its upcoming "Make a Book... | Yahoo – 2010-08-02

Griffin Out as Meredith National Media Group President

Women’s publisher Meredith Corp. said Monday that Jack Griffin is leaving the company as president of its national media group to “pursue another opportunity.” Griffin will be replaced by Tom... | Folio Mag – 2010-08-02

Link by Link: WikiLeaks Turns to the News Media to Package the Information

WikiLeaks was criticized for its previous coup, a video of soldiers in Iraq killing civilians. This time, it let journalists parse the information. | New York Times – 2010-08-02

Media Cache: Norwegian Newspaper Taps Into Web’s Efficiencies

Edda, a publisher in Norway, now makes employees at its newspapers work for both the paper and Web versions. It’s a strategy that has helped its bottom line. | New York Times – 2010-08-02

Media Companies Try Getting Social With Tumblr

Following Facebook and Twitter’s success, Tumblr, a fast-growing blogging service based in New York, has attracted interest from major news publishers. | New York Times – 2010-08-02

Nation Media Group of Kenya First-Half Profit Advances 53% as Sales Gain

Nation Media Group Ltd., East Africa’s largest media company, said first-half net income rose to 558.1 million shillings compared with 364.5 million shillings a year earlier. | Yahoo – 2010-08-02

German Media Empire WAZ Ready to Pull out of Bulgaria

German WAZ Media Group is fully ready to completely pull out of the Balkans, WAZ director Bodo Hombach told German daily Handelsblatt. In Bulgaria, WAZ owns dailies Trud and 24 Chasa – some of the... | Yahoo – 2010-08-01

Digital content in Arabic ‘key to media literacy’

ictQATAR secretary general Dr Hessa al-Jaber sees the creation of more digital content in Arabic as a key to promoting digital media literacy in the region. | Yahoo – 2010-07-29

Media M&A: Recovery or Fire Sale?

Media M&A largely disappeared in 2009, at least in the traditional consumer and b-to-b publishing markets. However, in the first half of 2010, media M&A has been surprisingly active. The Jordan,... | Folio Mag – 2010-07-29

Media urged to make full use of ICT to relay info to readers

LEDANG: The media in Johor has been urged to adopt and optimise the latest information and communications technologies (ICT) to better relay Government policies to the people. | Yahoo – 2010-07-29

Media and Entertainment sector to grow 2.4%

The Indian media and entertainment industry is slated to grow at a compounded annual growth rate of 12.4 per cent over the next five years to Rs 1,04,080 crore, according to a PricewaterhouseCoopers... | Yahoo – 2010-07-28

Virgin Media to buy back £375m shares

Virgin Media, the cable TV and broadband group 6.5pc owned by Sir Richard Branson, will buy back £375m of its shares this year in a show of confidence after it signed-up a record number of new... | Yahoo – 2010-07-28

Virgin Media to Start $584 Million Buyback Program After Profit Increases

Virgin Media Inc. , the U.K.’s second-largest pay-television company, said it will start a share buyback program after operating profit advanced and it completed its refinancing program. | Yahoo – 2010-07-28

Media, tech titans among best-paid CEOs

In case you needed evidence that top media and entertainment executives are well paid, some big names showed up on a ranking of the decade's 25 top-earning CEOs on Tuesday. | Yahoo – 2010-07-27

Media watchdog condemns Serbia attack on columnist

A media watchdog group says the press freedom situation in Serbia is "alarming" following the weekend attack on a liberal columnist. | Yahoo – 2010-07-26

Ex-Media Mogul Conrad Black Freed on $2 Million Bail

Mr. Black, who has served two years of a 6 1/2-year sentence for fraud while at Hollinger International, was ordered not to leave the country. | New York Times – 2010-07-22

Social Media: Beyond Just Traffic Building

Having a presence and pushing content on social media platforms like Facebook, Twitter and LinkedIn has been both a big opportunity and a challenge for publishers. | Folio Mag – 2010-07-22

News Media Seek Loosening of Guantánamo Rules

A dispute between news organizations and the Pentagon flared after the May expulsion of four reporters. | New York Times – 2010-07-21

Court approves bail for media mogul Conrad Black

An appellate court has ruled that jailed media mogul Conrad Black, who is serving a six-and-a-half-year prison term for fraud, can be released on bail. | CNN – 2010-07-19

Ex-media mogul Conrad Black to be freed on bond

CHICAGO (Reuters) - Convicted former media mogul Conrad Black will be released from prison on bond pending the outcome of his appeal, following a favorable U.S. Supreme Court decision on a law used... | Reuters – 2010-07-19

Media Equation: Why Apple Blinked

Steve Jobs was critical of the media for exaggerating iPhone 4's problem, but he couldn't criticize Consumer Reports. | New York Times – 2010-07-19

The Media Equation: The Antenna Uproar: No Hair Shirt for Jobs

Steve Jobs will be giving out bumpers and cases for the iPhone 4. And in case you missed it, he doesn’t exactly have a crush on reporters. | New York Times – 2010-07-19

Print Media Icons Are Falling Under Digital Wave

With online media slowly gaining ascendency over print media and attempting to snatch the lion’s share of ad-revenue, the print media is losing its hallowed icons. Business Week and News Week two... | Yahoo – 2010-07-16

Media mogul Black fights $71M tax bill

The Internal Revenue Services has sent imprisoned media baron Conrad Black, former owner of the Sun-Times, a $71 million bill, claiming he filed no U.S. tax returns from 1998 to 2003 and paid zero... | Yahoo – 2010-07-15

Hindustan Media IPO issue price 166 rupees/shr

MUMBAI, July 15 (Reuters) - Hindustan Media Ventures Ltd, a unit of HT Media , has fixed the issue price of 166 rupees a share for its 2.69 billion rupees initial public offerring (IPO), it said in... | Yahoo – 2010-07-14

Up Close: A New-Media Mogul and Social Butterfly

Rex Sorgatz is a budding mogul of the city’s new-media fishbowl — a hybrid digital strategist, marketing guru and social media consultant rolled into one. | New York Times – 2010-07-14

Score Media Continues Robust Growth in Q3 Revenue and EBITDA

Score Media Inc. today announced its financial results for the third quarter ended May 31, 2010: | Yahoo – 2010-07-14

Media should include more positive messages about the internet, says new campaign

The media industry has been challenged with portraying a more positive message about internet use in a new campaign to get the UK population online. In a mission statement, Manifesto for a Networked... | Yahoo – 2010-07-12

Media advertising up in Asia Pacific

SYDNEY: Driven by strong economic performances and rapidly improving consumer confidence levels in the first quarter of 2010, media advertising activity across 12 Asia Pacific markets surged by 18... | Yahoo – 2010-07-11

Media moguls predict slow economic recovery

Lingering anxiety over the state of the economy colored the proceedings at the annual Sun Valley media and tech mogul gathering, which wrapped during the weekend. | Yahoo – 2010-07-11

Italian Media Begin Strike to Protest Berlusconi's `Gag Law' on Wiretaps

Italian media began a strike to protest Prime Minister Silvio Berlusconi ’s bill to limit news coverage of criminal probes that involve police wiretaps. | Bloomberg – 2010-07-08

Generating media coverage of End to End challenges becomes 'a slog'

Generating media interest in John O'Groats to Land's End charity attempts is getting tougher, say those involved. | BBC – 2010-07-05

Guardian Media Appoints Andrew Miller As New CEO

Guardian Media Appoints Andrew Miller As New CEO | Fox Business – 2010-07-05

Guardian Media confirms Miller as replacement for McCall

Guardian media Group (GMG) has promoted an internal candidate to replace its chief executive Carolyn McCall, who moved to the budget airline easyJet last month. | Independent – 2010-07-05

Hindustan Media to raise $10 mln from anchor investors

MUMBAI, July 5 (Reuters) - Hindustan Media Ventures, a unit of newspaper publisher HT Media , has allocated nearly $10 million worth of shares to seven anchor investors as part of its $58 million... | Yahoo – 2010-07-05

Ex-Doubledown Media President Faces $100M Lawsuit Over Book

Randall Lane, the former president of failed Doubledown Media, is facing a $100 million lawsuit after claims in his new book suggest shady business practices by a former partner: baseball star,... | Folio Mag – 2010-07-02

Media M&A ‘Heats Up’ Through First Half

After the media market largely dried up last year, 2010 so far is proving to be much more active. According to media industry investment bankers the Jordan, Edmiston Group, 445 transactions were... | Folio Mag – 2010-06-30

Shed Media confirms talks with Time Warner

BANGALORE (Reuters) - British television production company Shed Media on Monday confirmed it was in offer talks with Warner Bros Entertainment Inc, a unit of Hollywood media group Time Warner . | Reuters – 2010-06-21

Media Square Gets New Three-Year, GBP26.6 Million Banking Facility

Media Square Gets New Three-Year, GBP26.6 Million Banking Facility | Fox Business – 2010-06-21

Liberty Media to split off Capital and Starz units

NEW YORK (Reuters) - Liberty Media Corp, the media conglomerate controlled by mogul John Malone, said on Sunday it plans to spin-off two of its units -- investment arm Liberty Capital and pay TV and... | Reuters – 2010-06-21

Lee Hyo-ri's Mnet Media to sue song writer for fraud

After admitting that some of Lee Hyo-ri's latest songs were not original, Lee's company Mnet Media said it will sue the writer of those songs for fraud, local news reports said. | Yahoo – 2010-06-21

Vogue publisher Tom Florio departs from Conde Nast, now has sights set on new media company

Thursday's announcement that Vogue's publisher would leave Cond Nast had industry insiders talking. | Daily News – 2010-06-17

Media General expects rise in 2Q revenue

Newspaper and TV station owner Media General Inc. said Wednesday that it expects to show an uptick in revenue for the first time in more than a year when it reports second-quarter results next... | Yahoo – 2010-06-16

US author says China media can't cover Google book

AP - The author of a new book about Google will not promote it in China next month because he says the government is restricting the Chinese media's writings about the company since it moved its... | AP – 2010-04-08

'USA Today' Partners with Demand Media

USA Today has entered an agreement to use Demand Media's content to power the Nation's Newspaper travel site. A new section was created called Travel Tips that provides readers with "how to" type of... | Editor And Publisher – 2010-04-08

Media General To Consolidate Copy and Page Design at 3 of its Largest Metros

Media General is consolidating copy and page design functions at three of its metros, The Tampa (Fla.) Tribune, Richmond (Va.) Times-Dispatch and Winston-Salem (N.C) Journal expecting to save... | Editor And Publisher – 2010-04-07

GossRSVP Media Link Service Now Available Globally

Goss International announced that its GossRSVP Media Link Service is now available globally for businesses that want to create Internet mobile media to engage consumers via non-proprietary 2-D quick... | Editor And Publisher – 2010-04-06

F+W Media Signs with Apple

F+W Media has signed with Apple and has added 50 titles to the... | Publishers Wekly – 2010-04-05

DealFlow Media Buys Select Doubledown Media Assets

DealFlow Media Acquisitions Inc., a provider of independent research and analysis of alternative assets markets, has acquired certain assets of Doubledown Media, including customer lists for former... | Folio Mag – 2010-04-02

First Agency Model Casualty: Amazon Not Selling New Penguin e-Books

The lack of a new agreement over terms of sale has resulted in Amazon deciding not to sell new... | Publishers Wekly – 2010-04-01

American Media Returns to MPA

Score another one for Magazine Publishers of America, which announced today that American Media Inc. has rejoined the association. | Folio Mag – 2010-03-31

New code of conduct ends Australian media row

Media groups and Australian sports bodies signed a code of conduct on Tuesday aimed at ending years of disputes and boycotts over press coverage of major sporting events. | AFP via Yahoo! News – 2010-03-30

Sports want more media coverage

SPORTS fans will receive better coverage after a landmark agreement was struck between media companies and sporting organisations. | Perth Now – 2010-03-30

China jails nine reporters over pre-Olympic cover-up: media

A court in China has jailed nine journalists for taking bribes to cover up a deadly mining accident, state media said Tuesday, referring to a disaster that occurred before the Beijing Olympics. | AFP via Yahoo! News – 2010-03-30

Banker Joins Merging Minnesota Media as CFO

Former Waseca, Minn., newspaper carrier and local banker Robert Mittelstaedt has been named chief financial officer, treasurer and secretary of family-owned Huckle Publishing, which merges tomorrow... | Editor And Publisher – 2010-03-30

China bans media from reporting on 18 subjects

"China has prohibited the Chinese media from reporting on 18 subjects, including yuan revaluation, corruption and problems in Tibet and the Xinjiang Uighur autonomous region," the Japanese daily... | rediff.com – 2010-03-29

Vatican attacks media over abuse

The Vatican attacks the media over charges that Benedict XVI did not do enough about a US priest accused of abuse. | BBC News – 2010-03-26

Eighth Annual Mobile Media Day for Publishers Set for April

The 8th Mobile Media Day, which exclusively covers publishing companies' mobile business opportunities, will challenge the notion that market growth can only be driven by entertainment and games,... | Editor And Publisher – 2010-03-26

Fiji extends media censorship

Fiji's military-backed government has extended the regulations used to censor the country's media until the end of April. | ABC via Yahoo!7 News – 2010-03-25

Vatican says media in "ignoble attempt" to smear pope

The Vatican on Thursday angrily attacked the media over its reporting of sexual abuse of children by priests, saying there was an "ignoble attempt" to smear Pope Benedict "at any cost." | Reuters via Yahoo! News – 2010-03-25

$10.5 million U.S. media project aimed at local news gap

WASHINGTON (Reuters) - The U.S. Corporation for Public Broadcasting launched a $10.5 million project on Thursday to increase regional reporting, filling a growing gap due to cutbacks in the news... | Reuters – 2010-03-25

China issues media rules for stories on Google

Government distributes specific instructions on how media companies should report on Google's decision to move search operations to Hong Kong to bypass censorship laws. | CNET – 2010-03-25

China state media says Google 'is not god'

China's state media on Wednesday slammed Google after it effectively shut down its Chinese search engine, saying the US Internet giant was "not god" and accusing it of working with US intelligence. | AFP via Yahoo! News – 2010-03-24

Glacier Media to Print 'Globe and Mail' in Prairie Provinces

Glacier Media Inc., headquartered in Vancouver, British Columbia, states in its year-end report released this week that it will print copies of The Globe and Mail for distribution in Saskatchewan... | Editor And Publisher – 2010-03-24

China state media: Google decision 'totally wrong'

China state media said Google's decision to quit censoring its China Web site "violated its written promise" and was "totally wrong." | CNN – 2010-03-23

Smartphone, iPad Apps from ppi Media

Manroland AG subsidiary ppi Media now offers smartphone and iPad applications among its standardized apps developed as modules for ppi solutions and its customized business-to-consumer apps for... | Editor And Publisher – 2010-03-23

Nation Media to Trade Stock in Tanzania and Uganda, Nation Says

March 23 (Bloomberg) -- Nation Media Group Ltd. will list its shares on stock exchanges in Tanzania, Uganda and Rwanda in addition to its current listing in Kenya, the Daily Nation newspaper said,... | Bloomberg – 2010-03-23

Affiliated Media is out of bankruptcy protection

Affiliated Media Inc., the privately held publisher of the San Jose Mercury News and 53 other daily newspapers, said Monday it has officially emerged from Chapter 11 bankruptcy protection. | AP via Yahoo! News – 2010-03-22

Agfa Releases Apogee Media 6.0

Agfa Graphics has released Apogee Media 6, which includes an interactive flatplan that allows users to drag and drop pages and click through to other modules of the editorial workflow, affording... | Editor And Publisher – 2010-03-22

Philadelphia Media Chief Wins Key Legal Victory

Brian Tierney, the chief executive of the bankrupt Philadelphia Media Holdings , won a major court victory on Monday, keeping alive his bid to maintain local control of the papers and keep a group... | New York Times – 2010-03-22

Chinese media chastise Google over threat to leave

China's state-controlled media intensified criticism of Google on Monday, accusing the U.S. company of playing politics by threatening to shut down its China-based search engine. | AP via Yahoo! News – 2010-03-22

China state media step up rhetoric against Google

Chinese state media launched a fresh volley of articles attacking the "politicization" of Google after media reports suggest the Internet giant may soon officially pull out of China. | CNN – 2010-03-22

'Pansexual' Editor Neal Boulton Joins OK! Magazine UPDATE: Not Really [Media]

# media The " self-promoting pansexual former gay magazine editor ," who claims he quit Men's Fitness when bosses forced him to put Tiger Woods on the cover as part of a shady deal to cover up his... | Gawker – 2010-03-21

New Zimbabwe media reform body begins work

A new commission meant to reform Zimbabwe's repressive media laws has begun its work, three months after its members were appointed, the body said on Friday. | AFP via Yahoo! News – 2010-03-19

Denver Post Publisher Affiliated Media Emerges From Bankruptcy

March 19 (Bloomberg) -- Affiliated Media Inc., the holding company for Dean Singleton ’s MediaNews Group Inc., emerged from Chapter 11 bankruptcy today, two months after seeking court protection. | Bloomberg – 2010-03-19

Apple Still Negotiating IPad Media Deals: WSJ

Apple Still Negotiating IPad Media Deals: WSJ | Fox News – 2010-03-18

Private Equity Returns to Magazine Buying

Basketball hall of famer Magic Johnson might not have acquired Johnson Publishing’s Ebony and Jet, but the overall market for magazine-related M&A deals was certainly active during the first... | Folio Mag – 2010-03-18

Sandow Media Buys Eight Magazines from RBI

Reed Business Information has sold off another big chunk of its once-giant trade magazine business. Worth magazine publisher Sandow Media is expected to announce today that it has acquired eight... | Folio Mag – 2010-03-18

Why pope is at center of media storm

From a distance, it may be difficult to understand why Pope Benedict XVI finds himself at the center of a media storm this week since it pivots on a single case of an abuser priest in Germany almost... | CNN – 2010-03-17

Media need multiple platforms, revenue streams to thrive

Multiple platforms and revenue streams are going to be key for media industry players hoping to survive and thrive in the fast-changing digital landscape, top media executives said here Wednesday. | AFP via Yahoo! News – 2010-03-11

Media heavyweights spar over charging for news online

NEW YORK: With The New York Times and Rupert Murdoch poised to start charging for newspapers online, media heavyweights sparred on Thursday over whether readers will pay for news on the Web. | The New Straits Times – 2010-03-12

How Andrew Breitbart Hacks the Media

How Andrew Breitbart -- Matt Drudge's former right hand -- infiltrated the media machine and fought the vast left-wing conspiracy. | Wired News – 2010-03-11

Penton Media Emerges from Chapter 11

Less than a month after undergoing a pre-packaged reorganization designed to reduce the company's debt by $270 million, Penton Media announced it has emerged from Chapter 11. | Folio Mag – 2010-03-10

Iran press watchdog warns 17 media publications

Iran's press watchdog has warned 17 publications, including a leading reformist daily, accusing them of having breached media regulations, Mehr news agency reported on Tuesday. | AFP via Yahoo! News – 2010-03-09

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