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2012 Mobile Ad Spend Revised Up To $2.6 Billion, Google Fueling The Machine

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2012 Mobile Ad Spend Revised Up To $2.6 Billion, Google Fueling The Machine

Editor & Publisher – 2012-01-25

A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobile ad spend to $2.61 billion, from their previous estimates of $1.8 billion. Why the rise? Google’s ...
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955 Dreams gets $3.25M to re-imagine mobile publishing

955 Dreams has gotten plenty of praise for its stunning iOS apps, which create next generation albums and magazines in app form. Now, the company is getting the love from investors, who are pouring... | GigaOM – 2012-01-26

Polar Mobile Raises $6 Million For HTML5-Based Publishing Platform, MediaEverywhere

Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, today announced it has secured an additional $6 million in funding. The new round, led by... | Editor & Publisher – 2012-01-23

The Sun Newspaper Going Premium In Mobile App For £4.99 A Month

The UK’s highest-circulating newspaper may not yet be going ahead with web fees but it has introduced a subscription smartphone app, priced £4.99 ($7.65) a month. News... | Editor & Publisher – 2012-01-13

A Velvet Rope for Mobile Media Buyers and Sellers, Run By Medialets

Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out.... | AllThingsD – 2012-01-10

Medialets Launches Invite-Only Buying Platform for Mobile

Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an... | AdWeek – 2012-01-10

Mobile advertising matures with private ad exchanges

Rich media ad firm Medialets is launching Medialets Private Marketplace, a buying platform that lets advertisers directly plan, buy and execute on Medialets' collection of top publishers. The... | GigaOM – 2012-01-10

It’s becoming a mobile-first world

Increasingly, websites and services are getting a bigger chunk of their traffic through mobile with some pushing past the 50 percent mark. That's setting up a world in which developers and publishers... | GigaOM – 2012-01-07

Trinity Mirror buys email and mobile firm Communicator Corp for £8m

Publisher's acquisition is part of strategy to build digital marketing services business Trinity Mirror, the publisher of titles including the Daily Mirror and the People, has acquired an email and... | Guardian – 2012-01-04

Can HTML5 Future-Proof Your Mobile Strategy?

Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever... | Folio Magazine – 2011-12-21

Johnston Press hands new mobile ad offering to YOC

Johnston Press, the regional publisher, has appointed mobile ad network YOC to sell advertising on its newly launched network of 211 local mobile websites. | Media Week – 2011-12-13

Which Titles Have the Biggest Mobile Audience?

For all the talk about tablet and e-reader adoption, smartphones are still one of the ways magazines are reaching sizeable numbers of readers, and in some cases exceeding their print circulation.... | AdWeek – 2011-12-12

Google Currents debuts as mobile and tablet reader app that gives publishers control

Google released its Flipboard-style news reading app Thursday, called Currents, along with an online tool enabling publishers to create and customize their own “editions” for the app. Currents... | Poynter. – 2011-12-09

Google unveils mobile-formatted news magazine Currents

Google on Thursday officially launched Google Currents, a news reading application for Android and iOS-based smartphones and tablets, and publishing backend for content producers. Similar in concept... | Betanews – 2011-12-09

Spotzot Secures $2.2 Million for Mobile Coupon Network

Santa Clara, Calif.-based Spotzot, which aggregates coupons, daily deals and other online promotions, has raised $2.2 million in capital. The company's first round was led by Cervin Ventures,... | AllThingsD – 2011-11-17

No More Adobe Flash for Mobile Browsers

As HTML5 gradually becomes the standard for mobile content interactivity on the Web, Adobe's Flash platform is on its way out as a mobile browser experience. | Folio Magazine – 2011-11-09

Financial Times sees 1/5th of all online traffic from mobile sites

The Financial Times has adopted a bold digital strategy: it refused to tow the line when it came to Apple's policy that takes 30% of sales revenue for sales through the iTunes App Store, instead... | Editors Weblog – 2011-11-03

MoPub opens real-time bidding marketplace for mobile publishers

Mobile ad server MoPub is now poised to offer what it calls a one-stop monetization shop with the launch of a real-time bidding exchange for mobile apps and web sites that will allow it to fill out... | GigaOM – 2011-10-27

Why Travel-Related Mobile Ads Are Taking Off on the iPad

Frequent travelers are increasingly turning to their iPads to book flights, get directions, find the best local restaurants, reserve a hotel room or rent a car, according to a study being released... | AllThingsD – 2011-09-28

How publishers can overcome the abundance problem in mobile advertising

The mobile advertising market is booming. Total U.S. mobile ad spending is expected to rise from almost $800 million last year to $4 billion in 2015. This sounds great to publishers hoping to build... | Poynter. – 2011-09-27

Yell partners Netbiscuits for mobile apps

(Reuters) - British directories publisher Yell Group Plc said it signed an agreement with cloud computing firm Netbiscuits to develop an application that will allow customers to access online... | Reuters – 2011-09-15

Mobile News Startup Taptu Raises Another $3.5M

Even though Mitch Lazar, CEO of mobile startup Taptu, likes to talk about the technology behind the company's mobile newsreading app, he also admits that it's a challenge to stand above the wave of... | AdWeek – 2011-09-08

JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. | Folio Magazine – 2011-08-18

News Leadership 3.0 -- How people use cell phones should shape mobile news strategies

If you want to serve a mobile audience, it helps to know how people use their cell phones. A new Pew Internet and American Life report examines mobile phone use, and offers some insights that may be... | Online Journalism Review – 2011-08-18

Female-Focused Glam Media Moves Into Mobile

Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said... | AdWeek – 2011-08-17

AppWatch : A Look at What Publishers are Launching in the Mobile Space

Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four... | Publishing Executive – 2011-08-10

Kickanotch helps media publishers turn mobile apps into money

Kickanotch, a Kansas start-up that is building a one-stop app management and monetization platform for media companies starting with radio stations, is now coming out with RevKick, a content and ad... | GigaOM – 2011-08-10

Mobile ads poised to hit big—are you ready?

Mobile advertising is likely to start booming in 2011. Smart news organizations can adapt their mobile sites and text alerts (and the ad-unit offerings they support) to this into a revenue... | Online Journalism Review – 2011-07-26

Teaching mobile journalism: It’s not just the tools, it’s the mindset

Mobile is playing an increasingly important role in how people access the internet and keep up with what’s happening. How can journalism schools prepare the next generation of journalists to use... | Online Journalism Review – 2011-07-26

New hyperlocal news project zeroes in on mobile technology

The hyperlocal news wave is continuing to grow in popularity, as the Postcode Gazette has announced its plans to launch a new hyperlocal news initiative. Hold The Front Page reported that the pilot... | Editors Weblog – 2011-06-14

Mobile Display Ads More than Doubled in Past Two Years

According to a study from ComScore, display advertising on mobile devices has more than doubled over the past two years. The study found that in April 2011, 689 advertisers used mobile display ads to... | AdWeek – 2011-06-08

Newspaper and magazines lack dedicated mobile sites

Fewer than half of 93 national newspapers and lifestyle magazines have a mobile-optimised website, according to a new survey. | Media Week – 2011-05-20

Food News Media Launches Mobile Magazine, Restaurant Management

Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs... | Folio Magazine – 2011-05-19

Flipboard & Aggregation Apps: the Future of Mobile Media?

Posted in ArticleI was reading a post over on min Online about magazines and media brands who have, perhaps, given up on trying to lock users into branded mobile content thanks to the rise of apps... | EContent Magazine – 2011-04-29

Interview: TigerSpike on the three key trends in mobile publishing

EMEA managing director Nic Newman on how newspaper and magazine execs are viewing the apps marketWhat counts as a successful apps strategy for print publishers nowadays? Experiment, innovate and... | Guardian – 2011-04-21

Adobe Adds Mobile, HTML5 Capabilties to Creative Suite 5.5

Dreamweaver gets HTML5 features, Photoshop SDK allows tablet interaction, and InDesign picks up e-book enhancements | PC World – 2011-04-12

Zapd Aims for the Big Leagues With Web Publishing Mobile App (Plus Video) [eMoney]

Pressplane has launched its latest creation called Zapd, an iPhone application that allows you to build a Web site from the phone in 60 seconds. Here's the story of two very enthusiastic... | AllThingsD – 2011-04-07

Implementing a Mobile Strategy as an Independent Publisher

A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. | Folio Magazine – 2011-03-23

Mobile Reading on the Menu

Today's newsfeed explored how the journalism world has responded to the off-line possibilities of mobile content. In this encore edition of the Morning Media Menu, we spoke with Paul Vidich,... | Media Bistro – 2011-01-26

Mobile devices, social media targets for crime

The allure of new technologies will be tarnished as cybercriminals use them to pick the pockets of unsuspecting consumers, warns security software firm McAfee. | CBC – 2011-01-05

Ad Networks Abound for Mobile/Digital Editions—But Can Smaller Publishers Play, Too?

There seems to be almost no end to the number of mobile ad networks popping up, such as Medialets, Jumptap, Millenial Media and Quattro. Apple offers its own ad network in iAd, which serves ads to... | Folio Mag – 2010-07-30

Beyond Digital Magazines: Tablets, E-Readers and Mobile Apps

APPLE PRODUCTS SUCH AS the iPhone and iPad are dominating much of the content-centric behavior of consumers but casting a wide net across all emerging devices in the e-reader, smartphone and tablet... | Folio Mag – 2010-07-29

Printer Launches Updatable Mobile Magazine App Service

As part of a partnership with multi-platform mobile content publishing firm Thumb Media Group, Mechanicsburg, Pennsylvania-based magazine printer Fry Communications has launched Mozine, a mobile... | Folio Mag – 2010-07-21

Mobile Content and Applications Set for Major Boom in China

When asked to choose the single most important factor in their next purchase, 32% of Chinese consumers chose Content and Applications as their first choice, narrowly behind the brand of handset... | – 2010-03-30

BBC bows to newspaper concerns, delays mobile apps

LONDON (Reuters) - British state broadcaster BBC has delayed launching mobile applications delivering its news and sport free to devices like Apple's iPhone after newspapers expressed concern about... | Reuters – 2010-03-29

Eighth Annual Mobile Media Day for Publishers Set for April

The 8th Mobile Media Day, which exclusively covers publishing companies' mobile business opportunities, will challenge the notion that market growth can only be driven by entertainment and games,... | Editor And Publisher – 2010-03-26

Scribd's Going Mobile, Moves to Open Content

Scribd has unveiled its "send-to-device" feature that allows consumers to send the more than 10... | Publishers Wekly – 2010-02-25

Mobile Content Companies Scale Back Expectations Of Revenue Growth

Mobile entertainment companies have scaled back their content sales expectations - but are getting far more bullish that consumers will pay directly for content, according to the Mobile... | via Yahoo! Finance – 2010-02-18

Ascend Integrated Media Strikes Deals for Mobile Apps

Custom media company Ascend Integrated Media has signed deals with two separate mobile specialists to create a new series of mobile products. | Folio Mag – 2010-02-17

Mobile Apps for Publishers: Beyond the iPhone?

While the iPhone has rapidly become the dominant platform for mobile apps targeting the consumer market, mobile applications developer Handmark is working with publishers such as Forbes, Wall Street... | Folio Mag – 2009-12-16

'Pensacola News Journal' Outsources to 'Mobile Press-Register'

CHICAGO Gannett Co.'s Pensacola (Fla.) News Journal said Friday it is closing its downtown production operations and outsourcing the work to the Press-Register, the Advance Newspapers-owned daily in... | Editor & Publisher – 2009-04-03

GossRSVP: Expanding the Print-to-Mobile Cache

Looking to tap into publishers’ growing need to expand their revenue channels, print-to-mobile solutions firm GossRSVP says its mobile phone integration service offers publishers an additional... | Folio Mag – 2009-03-03

Mark Cuban: Will Mobile Devices Replace Laptops?

An interesting discussion over on our sister site, where Mark Cuban gave us permission to publish a post about the mobile future that first appeared on his Blog Maverick. | via Yahoo! Finance – 2009-02-26

Guardian to launch mobile site

LONDON - is launching its first optimised mobile internet site, following an increase in mobile users visiting the site. | Media Week – 2009-02-25

Google launches AdSense mobile search engine

LONDON - Google has expanded its advertising offering for publishers with the launch of its AdSense mobile search engine, which enables mobile publishers to embed a Google search box on their site. | Media Week – 2009-02-12

2 book publishers announce mobile phone plans

Two major book publishers announced mobile phone initiatives Monday as a worried industry increasingly banks on a digital future. | International Herald Tribune – 2008-12-08

BBC Preps Mobile News Push; Mobile Web Use Up By Quarter

The BBC is planning a marketing campaign to raise the profile of its mobile news services, after finding domestic traffic to its mobile web offering rose 26 percent to 3.2 million uniques in the... | via Yahoo! Finance – 2008-11-25

Tribune Media Services Selects Vibes Media to Promote Ground-Breaking Mobile Content Services

Tribune Media Services , the content licensing division of Tribune Company, today announced an agreement with Vibes Media to bring TMS' extensive catalogue of name-brand editorial content to the... | PR Newswire via Yahoo! Finance – 2008-10-20

New Michelin Guide Available Via Mobile Phone

For the first time, this year’s edition, which goes on Oct. 7, will be available via mobile phone. | Publishers Wekly – 2008-10-06

Woman’s Day to Debut Mobile Issue

In the footsteps of magazines like Men’s Health and SmartMoney, Hachette Filipacchi Media U.S. has created an interactive edition of Woman’s Day featuring expanded editorial and advertising... | Folio Mag – 2008-10-06

AFP to boost mobile phone content services

Agence France-Presse will add mobile phone information services in Arabic, German and Portuguese in 2009 as it seeks to further boost revenues from the key new sector, agency chairman Pierre Louette... | AFP via Yahoo! News – 2008-10-03

Universal Inks Deal to 'Push' Newspaper Content to Mobile Devices

Universal Press Syndicate and Impact Mobile announced that they are partnering to provide a mobile "push" publishing system for newspapers and their advertisers. | Editor And Publisher – 2008-09-19

Google focuses on mobile apps, user-generated content in RP

MANILA, Philippines--Google is closely looking at the growth in the mobile community and user-generated content in the Philippines, an executive has told reporters here. | Philippine Daily Inquirer – 2008-08-17

Telegraph makes mobile content free is making its mobile content free, offering news, sport and travel articles for readers with 3G and WAP-enabled phones. By Oliver Luft | Guardian Unlimited – 2008-08-04

Boom times ahead for mobile web

Unprecedented demand will see mobile web-using devices proliferate over the next four years, predicts Intel. | BBC – 2008-07-25

Internet Services bring web content to all mobile devices.

With Web Fidelity(TM) Service, PC content is transparently adapted and dynamically optimized according to specific capabilities of each mobile device. Navigation bar enables smartphone users to... | ThomasNet – 2008-07-24

Japan's Mobile-content Market Hit US$100B in 2007

The value of ring tines, music and other content sold through cell phones in Japan broke the US$100 billion mark in 2007. | PC World via Yahoo! News – 2008-07-22

Mobile internet penetration reaches critical mass

Computing, Computing , Monday 14 July 2008 at 14:31:00 The US, UK and Italy are leaders in mobile internet penetration Mobile internet adoption has reached a "critical mass" this year, with 40... | – 2008-07-14

Buzzwire Expands Mobile Content Offerings

The company has added 22 new content partners to offer more original Web content and Internet TV. | InformationWeek – 2008-07-14

Mobile web reaches critical mass

A "critical mass" is using the web via their mobile phone, reveals an industry report. | BBC – 2008-07-10

Growth of Mobile Content Services to Increase ARPUs for LatAm Operators

Mobile content services have been catching on fast in Latin America and were responsible for 3.1 percent of the total mobile telephony revenues in 2007. In the same year, the number of mobile... | – 2008-07-08

Paul Ruppert Tapped as Managing Editor of Leading Mobile Messaging and Marketing Blog

Beeline Labs, a marketing innovation firm, and Corante, the blog media company, today announced the appointment of Paul Ruppert as managing editor of the Mobile Messaging 2.0 thought leadership blog.... | Marketwire via Yahoo! Finance – 1970-01-01

Microsoft to Buy Mobile Software Maker MobiComp (PC World)

PC World - Microsoft plans to buy MobiComp to expand its mobile Internet offerings. | Yahoo News – 2008-06-27

Oceanhouse Media talks Dr. Seuss, book-apps and mobile edutainment

But president Michel Kripalani is keen to avoid 'predatory' in-app purchase modelsThere are tens of thousands of smartphone and tablet apps for kids available on the various app stores, but how many... | Guardian – 2012-02-14

News Sites on the Mobile Web: Vast Room for Improvement

Many news publishers focus their mobile strategies on platform-specific apps—but the mobile web may actually be more important, since a mobile website is easier to discover, link to, and... | Editor & Publisher – 2012-02-22

FT Web App Wins Global Mobile Award For Innovation

The Financial Times has been awarded the prestigious Best Mobile Innovation for Publishing prize for its Web App at today’s Global Mobile Awards in Barcelona. The prize recognises... | Editor & Publisher – 2012-02-28

Fine-Tune Your Mobile Strategy For 2012

Many newspapers are diving into the app business, releasing versions for iPhone and iPad, Android, Kindle and/or BlackBerry. Some publishers are taking a wait-and-see approach, while others want to... | Editor & Publisher – 2012-02-22

Nine publishers ready to embrace Zite’s mobile news app

Almost a year after Zite’s news reader app for the iPad drew the ire of several publishers — not to mention a few angry letters — the company is making friends with its former... | GigaOM – 2012-04-04

Intel hopes the youngs will like its new mobile magazine

Today Intel is launching a Flipboard-like digital magazine, "iQ by Intel," that aims to attract "a younger audience" through a blend of employee-curated content and original stories. So far, it's... | GigaOM – 2012-05-16

News Leadership 3.0 -- 10-step mobile strategy for community publishers

By Amy Gahran Last weekend KDMC@USC held an invitation-only workshop on mobile strategy for community and ethnic media at the City University of New York Graduate School of Journalism. The... | Online Journalism Review – 2012-05-23

Survey: Mobile users as likely to be print news subscribers as non-mobile users

RJI | Media Briefing | Futurity | Adweek Consumers aren’t rushing to replace their magazine and… Read more | Poynter. – 2012-06-06

OUP launches mobile roaming for journals

Oxford University Press has launched a roaming service for students and academics who read... | The Bookseller – 2012-06-07

AppWatch : A look at what publishers are launching in mobile apps.

The Lighter Side of …. Apps Application: MAD Magazine (Cheap!) Produced by: 1K Studios Price: Free, with in-app purchase options. Platform: iPad Description & Features: The app world... | Publishing Executive – 2012-05-02

Defining Mobile Opportunities and Strategies

Mobile publishing is the disruptive channel du jour, for which many publishers are anxiously seeking a viable strategy. What was a relatively marginal niche for magazines—content feeds on... | Folio Magazine – 2012-07-25

Mobile Media Strategies: Three Device-Led Revenue Models For Publishers

What does mobile publishing mean to you? A nice-to-have content channel, an addition to print and desktop publishing, or an entirely new revenue model? For many it's all of those things - but... | Editor & Publisher – 2012-08-02

App Watch: A look at what publishers Are Launching in Mobile Apps

Application: Kiplinger's Top 100 Money-Saving Tips Produced by: Kiplinger Price: $ 1.99 Platform: iPad & iPhone Kiplinger's Top 100 Money-Saving... | Publishing Executive – 2012-07-02

German Publisher Axel Springer Launches its First Mobile and Table Editions for its Weekly Sport Bild

There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go... | Editor & Publisher – 2012-08-21

Elle steps up digital strategy with the launch of mobile site

Elle has launched its first-ever mobile site in response to the increasing number of magazine readers viewing content on their phones. | Media Week – 2012-09-06

Mobile commerce site from Blackwell’s

Blackwell’s bookshops has launched an M-Commerce site, giving its student market the... | The Bookseller – 2012-09-10

Mobile Ads: What Works, What Doesn't

The rule book for what works in mobile advertising—ads on smartphones and tablets—is slowly being written. Ads pegged to Internet searches can get results, marketers say. Random "Spray and Pray"... | The Wall Street Journal – 2012-09-28

Mobile Ads: Here's What Works and What Doesn't

In 2010, Apple Inc. co-founder Steve Jobs proclaimed, "Mobile advertising really sucks." Now, however, the rule book for what works in mobile advertising is slowly being written. | AllThingsD – 2012-09-28

Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more... | AdWeek – 2012-10-01

Will Mobile's Massive Growth Ever Equal Real Revenue?

Three years ago Andy Wasef, head of mobile and emerging platforms at media agency MEC, sat on a panel exploring how to drive mobile ad growth. He issued a charge to his fellow panelists -- executives... | Editor & Publisher – 2012-10-01

Flite’s new ad studio helps publishers monetize on mobile

Flite, an advertising technology company, is trying to help publishers make mobile lucrative with the launch of Touch Ad Studio. The mobile tools build off the work Flite has done to help publishers... | GigaOM – 2012-10-02

Sports Illustrated Relaunches Mobile Site

Time Inc.'s Sports Illustrated has relaunched its mobile site, emphasizing consistency in content across each of its platforms. | Folio Magazine – 2012-10-05

Berlin’s Txtr introduces €9.90 e-reader subsidized by mobile carriers

At the Frankfurt Book Fair on Tuesday, Berlin-based Txtr announced a tiny e-reader that will cost under €10 when subsidized by mobile carriers. With the Beagle, the company aims to convert the 80... | GigaOM – 2012-10-10

Vast Majority of Ad Sellers to Offer Mobile Display

The mobile ad market is headed up fast, and marketers and publishers alike are paying attention. Ad sellers are offering more inventory than ever, and potential buyers are knocking at the gates.... | Editor & Publisher – 2012-10-29

Jivox Looks to Make Mobile Campaigns Smoother

Jivox,  an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. ... | AdWeek – 2012-10-31

Martin Belam's advice on mobile and tablet publishing

People have been saying that 'mobile is the next big thing' since as far back as 2001, said Martin Belam at this week's 5th Annual Tablet and App Summit at the World Publishing Expo in... | Editors Weblog – 2012-11-02

The Telegraph Brings Web Meter, Mobile Subs to Overseas Readers

UK news publisher Telegraph Media Group (TMG) is the latest to try two vogeuish flavours of reader payment – metered access, and charging overseas readers. The company today begins... | Editor & Publisher – 2012-11-02

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