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Building Buzz with Social Media

Publishers Weekly – 2012-02-10

These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes...
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i boosts circulation by nearly 10%

Guardian – 2012-02-10

Daily up month on month to 240,000 with the help of TV advertising campaignAlexander Lebedev's 20p daily i boosted its headline circulation by nearly 10% month on month in January to more than 240,000 with the help of a TV advertising campaign.The...
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Publishing Community Reacts to Zane Interview

Media Bistro – 2012-02-10

Our interview with erotica pioneer Zane sparked several debates Wednesday. Should authors get higher royalties for handling their own marketing? Does an African-American section in bookstores hinder or help sales? Read the full interview and share...
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Salman Rushdie Gets a Soundtrack

Media Bistro – 2012-02-10

This week Booktrack released a Salman Rushdie story with a soundtrack played by the New Zealand Orchestra. In this encore edition of the Morning Media Menu (MP3 link), we spoke with Brooke Geahan, the vice president of the app-based publisher. The...
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Harlequin's 2012 Romance Report Findings Indicate Romance + Technology = #ITSCOMPLICATED

CNW – 2012-02-09

Famed publisher's annual survey reveals surprising findings about everything from sexting to flirting on Facebook
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Ebook sales are being driven by downmarket genre fiction

Guardian – 2012-02-06

Publishers face secrecy over sales and an absence of industry-wide data to help them plot strategyKindle-owning bibliophiles are furtive beasts. Their shelves still boast classics and Booker winners. But inside that plastic case, other things lurk....
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Has Social Media Made Search-Driven Publishing Irrelevant?

AdWeek – 2012-02-06

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now...
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Has Social Media Made Search-Driven Publishing Less Relevant?

AdWeek – 2012-02-06

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now...
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Former Grand Central Author Responds to Jamie Raab

Media Bistro – 2012-02-03

"I have no doubt that Grand Central [Publishing] employees work hard, have lots of meetings, and are selective about what they publish," said author J.A. Konrath in response to our interview with GCP's Jamie Raab. "That doesn't mean they're worth...
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Grand Central Publisher Takes on eBooks

Media Bistro – 2012-02-02

For her first full-length interview in five years, the publisher behind The Notebook names what's most important to authors. So What Do You Do Jamie Raab, Publisher of Grand Central Publishing? New Career Opportunities Daily: The best jobs in media.
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Trinity Mirror to cut up to 75 jobs at nationals

Guardian – 2012-02-01

Publisher to partly merge reporting and production at Daily Mirror, Sunday Mirror and People in a seven-day operationUp to 75 full- and part-time editorial jobs are to be cut at Trinity Mirror's London-based national newspapers, the Daily Mirror,...
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Accent releases charity celebrity bakebook

The Bookseller – 2012-01-27

Accent Press will be publishing a celebrity bakebook featuring recipes from contributors...
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33Across Acquires Publishing Data Gold Mine Tynt

AdWeek – 2012-01-25

Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph. The company was set to announce today that it has acquired...
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Mecom to launch digital paywall and review future of 65 free titles

Guardian – 2012-01-24

Wide-ranging strategic review by new chief executive Tom Toumazis aims to slash costs by €70mMecom is to introduce digital pay models across its top newspaper titles, slash costs by €70m and potentially close or sell 65 free titles, following a...
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Apple's iBooks Author EULA is more and less evil than you think

Betanews – 2012-01-23

There's a strange concept in marketing that no publicity is really bad. If people talk about you, it broadly raises brand awareness. People eventually forget the bad news but not the brand. Who remembers last year's furor over Apple's onerous...
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Move to Digital: Lose Your Unwanted Books

PC World – 2012-01-23

Want to replace your traditional library with ebooks? Here are some sites and tools that can help you make your physical books disappear.
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Using Libraries In the Age of eBooks

PC World – 2012-01-21

Matt Hamblen's recent article on ebook borrowing illustrates the difficulties libraries are facing in the digital age. It's too bad, because libraries are an important resource.
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Quick Look: iBooks Author

Betanews – 2012-01-20

Apple’s iPad has fairly quickly become a great tool for the workplace and in education and the company’s latest bid to revolutionize the market is with ebooks. Ebooks themselves are nothing new, but the existence of touchscreen devices such as...
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Washington Post Invites Readers To Subscribe To Staff On Facebook

Editor & Publisher – 2012-01-20

Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ...
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Pearson reveals profit upgrade and predicts 10% boost in full-year earnings

Guardian – 2012-01-19

Financial Times publisher says it earned £2bn in digital revenues last year and £600m from emerging marketsPearson, the owner of the Financial Times and book publisher Penguin, announced a profit upgrade and now expects full-year earnings to be up...
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