Definitive directory of the
global publishing industry! & more...

Advertising

1584 news items in the archive. Now showing page 10 of 80.

Paywalls Versus Advertising? Why Not Both?

Folio Magazine – 2011-06-10

Publishers debate the viability of paywalls at DPAC.
[More news stores like these | Go to the source of this news item]

Former Virgin Media executive to head Abu Dhabi Media Company

Guardian – 2011-06-08

Malcolm Wall to join state-owned business spanning TV, press, radio and digital in SeptemberMalcolm Wall, the former Virgin Media executive, is to join the Abu Dhabi Media Company (ADM) as its new chief executive.Wall, the former chief executive of...
[More news stores like these | Go to the source of this news item]

Mobile Display Ads More than Doubled in Past Two Years

AdWeek – 2011-06-08

According to a study from ComScore, display advertising on mobile devices has more than doubled over the past two years. The study found that in April 2011, 689 advertisers used mobile display ads to reach consumers on their smartphones—an increase...
[More news stores like these | Go to the source of this news item]

Trinity Mirror cuts 90 Scottish jobs

Guardian – 2011-06-08

Trinity Mirror is making savage editorial cuts at its Scottish newspapers. About 37% of the journalistic employees at the Glasgow-based Daily Record and Sunday Mail are likely to be axed, reducing newsroom staff from 240 to 150.The unprecedented...
[More news stores like these | Go to the source of this news item]

WPP blacklists more than 2,000 US websites

Guardian – 2011-06-08

Sir Martin Sorrell's media buying arm GroupM to stop clients' ads appearing on sites carrying pirated contentSir Martin Sorrell's WPP has blacklisted more than 2,000 US websites that carry illegal or pirated content to ensure client ad campaigns...
[More news stores like these | Go to the source of this news item]

Online Ads: Where 1,240 Companies Fit In

AllThingsD – 2011-06-07

Online advertising is a remarkably complex field. Terence Kawaja has a new way for potential investors to visualize it. The market involves hundreds of small and large companies that help advertisers reach consumers and help website publishers,...
[More news stores like these | Go to the source of this news item]

The Daily's Cook: Subscribers Wanted!

AdWeek – 2011-06-07

Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptions—making one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper...
[More news stores like these | Go to the source of this news item]

Controversy over council's advertising and advertorial deal with newspaper

Guardian – 2011-06-06

An advertising deal between a local newspaper and a London council has run into a spot of bother. The decision by Lambeth council to award a contract to the independently-owned Southwark News has been "called in" for scrutiny after an objection by...
[More news stores like these | Go to the source of this news item]

Cadbury to apologise to Naomi Campbell over 'racist' ad

Guardian – 2011-06-03

Supermodel said she was 'shocked' by campaign comparing her to a Dairy Milk Bliss barConfectionery giant Cadbury is to issue a formal apology to Naomi Campbell after the supermodel claimed an advert comparing her to one of its chocolate bars was...
[More news stores like these | Go to the source of this news item]

HC plans a summer of love for Harriet Evans

The Bookseller – 2011-06-03

Written By: Graeme Neill Publication Date: Fri, 03/06/2011 - 08:40 HarperCollins is giving Harriet Evans' backlist a "summery" look as it plans its biggest ever campaign for the paperback release of her latest novel later this month. Love Always...
[More news stores like these | Go to the source of this news item]

Josephine Hart obituary

Guardian – 2011-06-03

Poetry evangelist and author of Damage, the bestselling novel that was made into a filmJosephine Hart, who has died of cancer aged 69, was the author of the bestseller Damage (1990), a savage, shocking novel about passion and betrayal with the now...
[More news stores like these | Go to the source of this news item]

AOL Outlines How New AOL Advertising.com Group Will Serve Publishers

Folio Magazine – 2011-06-02

In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers.
[More news stores like these | Go to the source of this news item]

First Quarter Advertising Figures Now Available from NAA

Editor & Publisher – 2011-06-02

Newspaper online ad revenues posted a third consecutive quarter of double-digit increases.
[More news stores like these | Go to the source of this news item]

People Wins Four min ‘Sales Executive of the Year’ Awards

Folio Magazine – 2011-06-02

People is the most profitable U.S. magazine and had an excellent, +5.6% ad-page advertising 2010, so it was appropriate that the magazine did very well at min's seventh "Sales Executive of the Year" awards breakfast Thursday morning (June 2) at New...
[More news stores like these | Go to the source of this news item]

Blogging for dollars

San Jose Mercury News – 2011-05-28

What the successful have in common is a passion for their subject and a near-compulsion to share what they know. Advertising, merchandising, offline events, book deals, donations and sometimes sheer luck also play a part.
[More news stores like these | Go to the source of this news item]

Captcha Ads: Awesome for Brands, Awkward for Users?

AdWeek – 2011-05-27

Until this year, security for web interactions meant copying distorted letters into “captcha” boxes to prove we weren’t spam robots. The software was initially developed by the army, now it’s free shareware, and its not particularly effective....
[More news stores like these | Go to the source of this news item]

Daily Mail Gives Cautious Ad Outlook

The Wall Street Journal – 2011-05-26

DMGT shares dropped sharply after the publisher of the Daily Mail newspaper gave a cautious outlook amid a deterioration in the U.K. advertising market.
[More news stores like these | Go to the source of this news item]

Internet Advertising Hits Record $7.3 Billion in First Quarter

Folio Magazine – 2011-05-26

Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising...
[More news stores like these | Go to the source of this news item]

Publishers turn to digital business services to offset declining ad revenue

Poynter. – 2011-05-26

News publishers have had to develop a number of new digital capabilities in recent years, such as online advertising, social media, search-engine optimization, email marketing, video production, Web design and mobile app development. After making...
[More news stores like these | Go to the source of this news item]

Brightcove Strikes Video Syndication Deal with AOL’s 5min Media

Folio Magazine – 2011-05-25

Brightcove, an online video platform, and 5min Media, a Web video syndication platform and division of the newly-formed AOL Advertising.com Group, have expanded their partnership.
[More news stores like these | Go to the source of this news item]

1584 Publishing News items available.
More Publishing News

 

quadrant-ad

Add your organization to our directory. It is Free!.

(c) PublishersGlobal: An information marketplace for the global publishing industry - publishers, authors, literary agents and all kinds of publishing service providers. PublishersGlobal includes a global directory of publishing companies, publishing industry events and news.