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1218 news items in the archive. Now showing page 1 of 61.

Has Social Media Made Search-Driven Publishing Irrelevant?

AdWeek – 2012-02-06

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now...
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Has Social Media Made Search-Driven Publishing Less Relevant?

AdWeek – 2012-02-06

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now...
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Bloomberg to Launch Luxury Lifestyle Magazine

Editor & Publisher – 2012-01-27

Users of the Bloomberg Terminal are among the richest demographic in the world, and advertisers will soon be able to reach them via a new luxury lifestyle magazine. The first issue of Bloomberg Pursuits launches next month and will reach most of the...
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FT Launches Initiative to Showcase ‘Bigger’, ‘Faster’ and ‘Smarter’ Ad Campaigns

Editor & Publisher – 2012-01-17

LONDON: 17 JANUARY 2012: The FT today unveils a global market-leading initiative created to ensure advertisers are getting the maximum return on their marketing investments. The initiative includes a video presentation demonstrating how advertising...
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Medialets Launches Invite-Only Buying Platform for Mobile

AdWeek – 2012-01-10

Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with...
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Mobile advertising matures with private ad exchanges

GigaOM – 2012-01-10

Rich media ad firm Medialets is launching Medialets Private Marketplace, a buying platform that lets advertisers directly plan, buy and execute on Medialets' collection of top publishers. The marketplace reflects the emergence of private exchanges...
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Trinity Mirror buys email and mobile firm Communicator Corp for £8m

Guardian – 2012-01-04

Publisher's acquisition is part of strategy to build digital marketing services business Trinity Mirror, the publisher of titles including the Daily Mirror and the People, has acquired an email and mobile communications company for £8m in cash.The...
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Town loses second paper in a month

Guardian – 2011-12-15

A Somerset town is to lose its second newspaper in the space of two months. The Yeovil Express, a free weekly, will be published for the last time next week. Its closure comes a month after the axing of the Yeovil Times.According to...
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Google’s Admeld Deal Gets the Green Light

AdWeek – 2011-12-03

Google’s advertising horsepower is about to get even greater. In a blog post Friday, Google’s VP of display advertising Neal Mohan announced that the Department of Justice had approved its $400 million acquisition of the New York-based online...
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Publishers need advertisers to value their online readership

Guardian – 2011-11-28

The most sophisticated products, the ones able to deliver engagement and value to advertisers, are being ignoredNewspaper publishers need to quickly solve a troublesome equation. As carbon-based readership keeps dwindling, the growing legion of...
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Adobe Buys Ad-Platform Auditude

AdWeek – 2011-11-02

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The deal is the latest move into web advertising...
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Federated Expands Long Tail Ad Empire to Wordpress

AdWeek – 2011-10-20

Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization...
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Meredith Meets With Over 100 Potential Partners for 10 slots in ROI Program

Folio Magazine – 2011-10-19

In July, Meredith Corp. launched its Engagement Dividend program, a guaranteed ROI investment partnership for select advertisers. Already, Meredith has met with over 100 companies (which equates to even more brands) about a possible partnership in...
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Magazines Look to TV…Again

AdWeek – 2011-10-18

With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which just started an entertainment division and hired cable vet Dawn...
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Trends: Digital Advertising

AdWeek – 2011-10-18

A vast array of technologies and trends are transforming online marketing. Because it’s hard to wade through the changes, we’ve whittled them down to six that are significant. The death of the click through—maybe for real this time. Advertisers...
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David Cameron holds child advertising summit

Guardian – 2011-10-12

PM holds talks with 30 media and retail executives in drive to make industry rethink attitude towards selling goods to childrenMeasures to clamp down on the sexualisation of children are to be driven through by Number 10 as part of a long-term push...
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News Leadership 3.0 -- Use cases for digital media: comScore report shows why they matter

Online Journalism Review – 2011-10-12

Audiences aren’t what they used to be, especially for the news business. Once upon a time, publishers and advertisers mostly cared about were audience demographics. That’s because most people—regardless of age, income, etc.—know how to find and...
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Here’s to Bigger, Better Growth

Folio Magazine – 2011-10-09

When is five consecutive quarters of growth not enough? Right now in magazine publishing. To see real, sustained growth, there are three things every magazine publisher should do to keep readers and advertisers engaged. 1. Create Franchise Issues
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Time Inc. Launches PinPoint For Ad Clients

Folio Magazine – 2011-10-04

As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print...
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Digital Advertising Logs Record-Breaking Quarter

AdWeek – 2011-09-28

Interactive advertising revenues totaled a record $14.9 billion in the first half of 2011, a 23.2 percent increase over last year. The growth rate is comparable to pre-recession levels, said Sherrill Mane, Senior Vice President, Industry Services,...
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