Pitara literally means ‘a chest full of surprises’. For over 15 years, kids have been coming to us to explore, discover, learn, play & enjoy. We continue to surprise and delight children with our unending treasure trove of activities, games, stories, poems, folktales, educational reference materials…
We started as a website with an Indian/Asian perspective and our values still are multi-cultural, multi-lingual and inclusive, but our audience is global.
Many International school systems consider us an important educational resource and provide links to us and encourage children to use us for their school work. Some of the world's leading publishers (Pearson, Cambridge University Press, Orient Longman, Harcourt Assessment) license our content for their books and related educational material.
The idea of Pitara was born out of the recognition that education is not an end in itself. That it has a higher goal - of helping our children become intelligent human beings. Intelligent and sensitive to their immediate social-political-cultural-ecological surroundings.
From our own experiences as parents we have realised that, as a general rule, we underestimate children. They are far more intelligent, sensitive, and concerned than we believe them to be. As they grow, it is from us that they learn to become indifferent, and unconcerned. They take on our mortal fear of failure and paranoia for success.
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